Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
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ORDER TODAY ONLINE: www.bevinfostore.com PHONE: 630-762-8709 FAX: 630-762-9126 MAIL: Specialty Information Media LLC, Attn: Handbook Department 32176 Collection Center Drive, Chicago, IL 60693-0321 Used by wine professionals around the world since 1970, the Wine Handbook provides historical and up-to-the-minute facts and fi gures on the expanding U.S. wine market. This edition will help readers interpret the latest wine trends, create targeted sales and marketing materials, and understand key issues impacting the industry. AVAILABLE JULY 2015 $890 for the handbook; $1,490 for the handbook with CD Wine Handbook 2014 24 The Wine Market National Trends & Statistics New York-Newark-Edison 20,055.6 20,761.4 8.3% New York City 7,002.8 7,282.4 2.9% Nassau-Suffolk 2,925.7 3,006.7 1.2% Los Angeles-Long Beach-Santa Ana 19,357.4 19,803.9 7.9% Los Angeles 14,139.6 14,471.8 5.8% Orange County 5,217.8 5,332.1 2.1% San Francisco-Oakland-Fremont 7,891.5 7,964.4 3.2% Oakland 4,296.1 4,339.4 1.7% San Francisco 3,595.4 3,625.1 1.5% Boston-Cambridge-Quincy 7,608.5 7,677.8 3.1% Chicago-Naperville-Joliet 7,286.3 7,214.3 2.9% Washington, DC-Arlington-Alexandria 6,210.4 6,646.9 2.7% Miami-Ft. Lauderdale-Miami Beach 6,299.5 6,504.4 2.6% Riverside-San Bernardino-Ontario 5,685.6 5,775.3 2.3% Seattle-Tacoma-Bellevue 5,454.6 5,614.7 2.3% San Diego-Carlsbad-San Marcos 4,850.8 4,900.3 2.0% Phoenix-Mesa-Scottsdale 4,592.8 4,829.3 1.9% Philadelphia-Camden-Wilmington 4,068.1 4,083.5 1.6% San Jose-Sunnyvale-Santa Clara 3,549.5 3,685.4 1.5% Portland-Vancouver-Beaverton 3,251.1 3,328.1 1.3% Atlanta-Sandy Springs-Marietta 3,093.6 3,177.2 1.3% Sacramento-Arden Arcade-Roseville 3,116.5 3,169.6 1.3% Tampa-St. Petersburg-Clearwater 3,020.8 3,107.6 1.2% Dallas-Ft. Worth-Arlington 2,763.4 2,897.4 1.2% Detroit-Warren-Livonia 2,373.8 2,359.6 0.9% Top Markets 120,529.8 123,501.1 49.6% U.S. Total 243,460.0 249,230.0 100.0% Top Metropolitan Areas for Domestic Wine, 2012-2013 (Thousands 9-Liter Cases) ––––– Cases ––––– Metropolitan Area 2012 2013 Share New York-Newark-Edison 10,738.3 10,804.3 14.2% New York City 4,576.9 4,611.9 6.1% Nassau-Suffolk 1,956.7 1,960.4 2.6% Newark 964.2 915.1 1.2% Los Angeles-Long Beach 3,534.8 3,620.0 4.8% Los Angeles 2,582.0 2,647.9 3.5% Orange County 952.8 972.0 1.3% Chicago-Naperville-Joliet 3,530.9 3,542.3 4.7% Boston-Cambridge-Quincy 2,731.4 2,760.1 3.6% Miami-Ft. Lauderdale-Miami Beach 2,491.2 2,534.5 3.3% Miami 1,018.8 1,029.5 1.4% Fort Lauderdale 792.4 784.1 1.0% Washington, DC-Arlington-Alexandria 2,322.2 2,454.4 3.2% Philadelphia-Camden-Wilmington 1,601.4 1,626.8 2.1% San Francisco-Oakland-Fremont 1,523.0 1,621.4 2.1% Tampa-St. Petersburg-Clearwater 1,207.5 1,208.2 1.6% Dallas-Ft. Worth-Arlington 1,018.8 1,057.9 1.4% Riverside-San Bernardino-Ontario 993.6 1,044.4 1.4% Orlando 943.4 946.6 1.2% San Diego-Carlsbad-San Marcos 848.3 905.7 1.2% Detroit-Warren-Livonia 860.4 851.5 1.1% Houston-Baytown-Sugar Land 830.2 851.0 1.1% Seattle-Tacoma-Bellevue 784.9 791.9 1.0% Phoenix-Mesa-Scottsdale 769.8 771.4 1.0% Minneapolis-St. Paul-Bloomington 754.7 758.6 1.0% Top Markets 37,484.8 38,151.1 50.1% U.S. Total 75,770.0 76,155.0 100.0% Top Metropolitan Areas for Imported Wine, 2012-2013 (Thousands 9-Liter Cases) ––––– Cases ––––– Metropolitan Area 2012 2013 Share Domestic Imported Dessert & Fortified Table Champagne & Sparkling Vermouth/ Aperitif Total Wine 0 20% 40% 60% 80% 100% 9.7% 22.7% 39.8% 51.4% 23.4% 90.3% 77.3% 60.2% 48.6% 76.6% Imported vs. Domestic Wine Share by Category, 2013 2015 WINE HANDBOOK Wi Wi W ne Handbook 2014 Dessert & Fortified Ta Ta T ble Champagne & Sparkling Ve Ve V rmouth/ Aperitif To To T tal Wine 0 180 Wine Handbook 2014 Consumers Percentage of Wine Consumers by Category and Gender Distribution by Gender Distribution by Category Category Male Female Total Male Female Total Any Wine 26.9% 38.0% 39.6% 39.6% 41.7% 43.9% 39.6% Domestic Table Wine 23.8 33.8 35.6 36.0 38.4 40.7 36.0 Imported Table Wine 6.5 14.0 16.4 16.2 17.6 18.6 15.8 Coolers 22.5 15.5 13.4 16.9 14.0 11.1 14.8 Champagne & Sparkling 11.0 18.6 16.2 18.3 17.3 15.6 16.7 Dessert & Fortified 1.5 3.8 6.3 6.1 5.9 8.6 5.8 Adult Population (millions) 16.0 40.1 39.4 42.8 38.6 42.7 219.7 Percentage of Persons Who Drink Wine by Age Group ––––––––––––––––––––––––––––––––––––––––––––– Age Groups ––––––––––––––––––––––––––––––––––––––––––––– Total Category 21-24 25-34 35-44 45-54 55-64 65+ Adults Any Wine 5.0% 17.5% 17.9% 19.5% 18.5% 21.6% 100.0% Domestic Table Wine 4.8 17.2 17.7 19.5 18.8 22.0 100.0 Imported Table Wine 3.0 16.1 18.6 20.0 19.5 22.8 100.0 Coolers 11.1 19.2 16.2 22.3 16.7 14.6 100.0 Champagne & Sparkling 4.8 20.3 17.3 21.3 18.2 18.1 100.0 Dessert & Fortified 1.9 11.8 19.3 20.4 17.8 28.7 100.0 Adult Population 7.3% 18.3% 17.9% 19.5% 17.6% 19.4% 100.0% Age Distribution of Wine Consumers by Category ––––––––––––––––––––––––––––––––––––––––––––– Age Groups ––––––––––––––––––––––––––––––––––––––––––––– Total Category 21-24 25-34 35-44 45-54 55-64 65+ Adults Any Wine 34.2% 42.9% 36.7% 39.6% Domestic Table Wine 30.0 39.4 33.4 36.0 Imported Table Wine 12.1 18.0 14.2 15.8 Coolers 16.7 13.6 15.7 14.8 Champagne & Sparkling 16.1 17.3 15.8 16.7 Dessert & Fortified 3.1 6.5 7.0 5.8 Adult Population (millions) 52.3 123.4 44.0 219.7 Percentage of Wine Consumers by Category and Marital Status Divorced/ Total Category Never Married Married Separated/Widowed Adults Any Wine 41.6% 58.4% 100.0% 34.3% 44.5% 39.6% Domestic Table Wine 41.1 58.9 100.0 30.8 40.8 36.0 Imported Table Wine 45.3 54.7 100.0 14.9 16.7 15.8 Coolers 26.8 73.2 100.0 8.2 20.8 14.8 Champagne & Sparkling 37.0 63.0 100.0 12.9 20.3 16.7 Dessert & Fortified 44.9 55.1 100.0 5.4 6.2 5.8 Adult Population (millions) 105.5 114.2 219.7 Adult Population (share) 48.0% 52.0% 100.0% Note: Includes consumers aged 21 and over only. Coolers include wine and malt based. Vermouth/Aperitif not tracked by Simmons. Source: Simmons Market Research Bureau; Fall 2013 Study of Media & Markets. • Written analysis of latest wine trends • Wine consumption by category and state— including 12-year history • Top 50 metro markets for wine consumption by category • Ranking of top 115 domestic and imported wine brands • Advertising expenditures by brand, company and media type • Supplier performance • Consumer drinking preferences