Issue link: https://read.dmtmag.com/i/550307
tobaccoasia 65 Interpack Dusseldorf 8th – 14th May 2014 Cerulean carton testers For consistent cigarette carton quality, improved packing performance and reduced waste for all types of carton and board. The Cerulean carton testers uniquely analyse individual packs, cartons, and boxes and deliver accurate results via a graphical user interface. www.cerulean.com Cerulean, Milton Keynes, UK MK14 6LY. Global engineering and agents network +44 1908 233833 Laboratory unit and portable version available Three steps to tobacco carton quality Crease torque measurement Box form and spring back Measures slip resistance Typically, distribution systems run the gamut of manufacturers, wholesalers, distributors, stock- ists, and retail outlets before products reach the end user or customer. Ensuring product protec- tion, including authentication capabilities, across various touch points throughout the supply chain through track and trace implementation is impor- tant to address the challenges the tobacco indus- try faces. Apart from providing visibility and full traceability from manufacturer to consumer, suc- cessful serialization programs can prove to be a key differentiator and a clear competitive advan- tage for tobacco companies. Today, quick response (QR) codes, which use four standardised encoding modes (numeric, al- phanumeric, byte/binary, and kanji) to efficiently store data, are being linked with holograms to pro- vide integrated track & trace and authentication solutions which, among other benefits, can help governments improve excise duty collection on tobacco products and minimize product counter- feit, contraband, and illegal parallel trading by en- abling tracking of each saleable item from its point of origin to the point of sale. Incorporating these codes into a hologram delivers authentication of the product and the code in one feature, making this an efficient and effective method of product protection. Systems like Andrews & Wykeham's THE- SEUS™ can also be applied as an anti-counterfeit solution not related to taxation for such market segments as pharmaceutical. Not only do sys- tems like this one assist in maximising tax collec- tion and reducing counterfeits, they are also tools the government can use to leverage public con- fidence. THESEUS™, for example, includes an "Successful serialization programs can prove to be a key differentiator and a clear competitive advantage for tobacco companies"