Tobacco Asia

Volume 18, Number 3

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tobaccoasia 49 How Can Sharing Knowledge Help Shape a Brighter Future? Through practical training in best agronomic practices on AOI model farms, Producers in India learn ways to improve the safety of their operation while maximizing quality, yield and net income. It's part of our commitment to unite the world under One Vision of action-oriented social responsibility. See Our Vision for Positive Change AOIsustainability.com ACTION-ORIENTED SOCIAL RESPONSIBILITY ACTION-ORIENTED SOCIAL RESPONSIBILITY A Brief Talk With Decouflé Jacques Chatelet is the managing director of Decouflé, one of the oldest manufacturers of tobacco industry machinery. He is based at the company's headquarters in Paris. TOBACCO ASIA (TA): How many years has Decouflé been active in the ciga- rette MakePack machinery market? JACQUES CHATELET (JC): For 150 years, since Anatole-Edouard Decouflé delivered the first machine in 1864. TA: Can you briefly summarize how the demand for machinery, and for which kinds of machinery, has evolved? JC: Through the years Decouflé has always responded to the prevailing cigarette trends. Without filter, then with filter, or for specialties like oval-shaped cigarettes and now for filtered paper tubes for the MYO [make-your-own] sector. The driving force of Decou- flé is to find solutions for the innovative cigarettes through time and for times to come. TA: Do global cigarette industry regional markets play an important role in this for Decouflé. How radically do these regional markets differ or has globalization taken the lead? JC: We follow our customers' trends wherever they are. As when Russia opened the door, this has been a boom for us, although not now. Same with the Indian market, or the Asian market, when machines are required, we move our forces to the appropriated areas. TA: Speed is all? What line is drawn for the makers/packers for varying levels of manufacturer demand? JC: Speed is one factor, but not the only one. We can name "flexibility," "adaptability," or maintenance cost, or ROI, or operator/maintenance oriented machines. We focus our engineering design ideas to bringing easier solutions to the end users. Our technol- ogy is hidden under the covers. We strive to keep it simple and make factory life easier. Make/pack is always on open question where each market, and/or each customer have their specific needs. For example, Decouflé making machines can be connected to every packer, as the customer requires; soft/hinge lid packs, in 20/19/12/10 cigarettes per pack, and so forth. TA: Is price now playing a more important role in the machinery market? JC: Price is always an important parameter. But the technology does not allow the sup- plier to create any price reference, the ROI is driving the customer decision because this has to be in balance with the global CAPEX of the customers. TA: Is the stagnant world market for cigarettes changing the make/pack area, for example: emergence of new demands? The TWiN-T tube maker from Decouflé.

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