Tobacco Asia

Volume 18, Number 4

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tobaccoasia 19 DUAL SENSATION... THE POSSIBILITIES ARE ENDLESS LOOK, TASTE, SMELL AND PERFORMANCE With the new Dual Sensation™ from Essentra, a capsule segment can be combined in a multi segment filter so you can provide flavour on demand with your choice of additional performance or visual benefits, without compromising on smoking performance. The Dual Sensation™ can combine all the filtration benefits and taste of carbon, plus all the flavour and smell of a capsule. With the choice of a smoother cooler taste or a blast of flavour, the smoker is able to further customise their smoking experience. When you add a visually distinctive filter segment – like the Essentra Combined Performance Superior (CPS) – you can create a cigarette which looks as good as it tastes, and smells as good as it performs. The technology is innovative. The opportunities are exciting. The possibilities are endless. F ind out more at www.essentrafilters.com/dualsensation or email enquiries@essentrafilters.com Essentra dual-sensation_TI_89x254:Layout 1 23/7/14 17:36 Page to fit in the tobacco category due to the fact that age verifica- tion and all these other issues pertaining to this adult prod- uct have to be enforced and implemented. The consumer category cannot do that and we clearly understand that the medicinal category is completely the wrong category for this product." "The reason why the vaporizing category and the e-ciga- rette category has resonated with people so much is because it allows the product to give the individual the one thing they crave which is nicotine and by doing it in a way that is com- pletely comfortable to the habit that they already have which was using conventional cigarettes, by the movement and the physical attachment," said Story. "[It] provides that particu- lar individual with the only thing the body craves which is nicotine, minus all the negatives, so you don't have the tar, the carcinogens, the second-hand smoke, the smell, nor the stains. Nicotine is a natural-occurring alkaloid, which is found in tomatoes, potatoes, green pepper, and broccoli, so the nic- otine is clearly not the issue. At the end of the day nicotine in those dosages is basically harmless and there is zero history of harm when it comes to e-cigarettes in general, so that is something that most people are now resonating with." The EU's Tobacco Products Directive (TPD) will require, starting in mid-2016, that advertising for e-cigarettes be banned in the 28 nations of the European Union, as well as e-cigarettes having graphic health warnings, being childproof, and having no more than 20 milligrams of nicotine per milliliter. What the TPD will not do is regulate e-cigarettes as medicines, as the Parliament voted in October 2013 to keep e-cigarettes regu- lated as tobacco. The TPD's new rules will also require that the top 65% of all cigarette packs be covered with health warnings and graphic pictures. All tobacco products specifically targeted at children as well as menthol cigarettes will also be banned. In the US, the Food and Drug Administration (FDA) recently submitted its proposed regulations to deem e-cig- arettes as a tobacco product because their main ingredient, nicotine, is derived from tobacco. The proposed regulations were finally ready four years after Congress passed a major tobacco-control law. The public comment period for the new rules has been extended to August 2014. The FDA's proposed regulations would also cover pipe tobacco, hookahs, and cigars. They would ban selling e-cig- arettes, cigars, hookahs, and pipe tobacco to those under 18 years of age and would require people buying them to show photo identification to verify their age. The proposed law would also require manufacturers of e-cigarettes to register with the FDA, provide the agency with a detailed accounting of their products' ingredients, and disclose their manufactur- ing processes and scientific data. Companies too would be subject to FDA inspections. Should they have any new prod- ucts made after 2007, they would need to get FDA approval for them first, but would have two years after the new rules are finalized to do so and can keep their products on the mar- ket in the meantime. The list of rules does not end there. The proposed regula- tions state that companies would no longer be able to offer free samples, and e-cigarettes would have to come with warn- ing labels saying that they contain nicotine, which is addictive.

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