Tobacco Asia

Volume 19, Number 1

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Page 44 of 75

tobaccoasia 45 INTRODUCING THE NEXT BIG THING IN SUPER SLIMS FLAVOURON DEMAND WITH THE NEW SUPER SLIM SENSATION TM The innovative Super Slim Sensation filter from Essentra, with its spearmint flavour capsule, brings flavour on demand to the super slim market. When the smoker crushes the capsule, there's an audible "pop", and a burst of flavour is released into the cigarette. The capsule makes the Super Slim Sensation a truly interactive smoking experience, and one that engages all the senses. Crush the capsule, hear the "pop", smell the aroma, taste the flavour – experience the difference! The Super Slim Sensation filter tip can be customised and different flavour liquids developed. So why not introduce your customers to the new Super Slim Sensation? Find out more at or email Essentra sens-ss_TI_89x254:Layout 1 25/9/14 11:56 Page 1 "The quality of the product, or at least the perceived quality of the product, has become very important [to consumers]. By this I mean that they want to use 'healthier' or 'natural' options such as unbleached papers or hemp papers, and the gums used ideally should be natural, too," confirmed Ashwyn Daryanani, managing director of the aptly named The Rolling Paper Com- pany, a member of Indonesia's Anup Group. The firm jumped on the "eco-friendly" bandwagon by expanding its own, long- standing 33 Tabac brand, which is exclusively sold in Indonesia and India (Daryanani: "But we're always looking for interested distributors in further markets."). It recently launched a range of both bleached and unbleached hemp-based rolling papers under the brand's sub-monikers Blaze, Stamp, Green, and Black. But, the bulk of The Rolling Paper Company's business stems from supplying other labels. "We contract-manufacture for about 150 brands worldwide and sell in about 40 different countries," said Daryanani. Meanwhile, French smoking accessories manufacturer Republic Technologies International SAS, a subsidiary of US- based The Republic Group, has also joined the trend towards eco-friendly papers. "We are currently pushing [our] OCB Organic paper range along with our paper filters, both of them biodegradable. The paper is manufactured from 100% organic hemp and is unbleached, which makes it a very natural smok- ing article. Of course all packaging is also made from recycled sources and printed with vegetarian inks," explained Valérie Amiguas, the company's marketing manager for new products. In 2013, the firm, currently represented in over 100 countries, further expanded its existing OCB range with its new OCB Virgin paper, which according to Amiguas is "the best natural unbleached paper in the RYO market today, the thinnest and softest unrefined paper that appeals to eco-friendly smokers [and which is] available in all sizes and formats." Joshua Kesselman, founder and director of Germany- based HBI International GmbH claimed to have foreseen this RAW natural hemp and cotton perforated rolling tips

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