Issue link: https://read.dmtmag.com/i/550316
32 tobaccoasia Tobacco Asia The ONLY magazine written and edited for the Asia regional tobacco industry. Read and trusted by industry professionals around the world. Subscribe to Subscribe Now to Tobacco Asia and get a complete view of the tobacco industry. Rates 1 year $45 2 years $80 3 years $105 Published 5 times a year in full English and Chinese versions. To subscribe visit: tobaccoasia.com or email info@octobermultimedia.com October Inter Co. Ltd. Vanit Building 2, Room 1403A 1126/2 New Petchburi Rd, Bangkok 10400 THAILAND Tel +66 22 55 66 25, Fax +66 26 55 22 11 www.tobaccoasia.com Yellow Crane Tower (Famous Tower Under the Heaven) developed by China Tobacco Hubei Industrial cigarette trying to wrestle away a share of the market. They are hoping to seize the op- portunities brought about by rapid growth in consumer demand for slim cigarettes and to ensure sustainable development of their leading cigarette brands. In 2014, the top three slim cigarette brands were Nanjing, Yellow Crane Tower, and Mount Tai. The Yellow Crane Tower brand family has seen a robust rise in its market share of slim cigarettes. Moreover, Yellow Crane Tower is gaining strong momentum to reshape the structure of competition in the slim cigarette market segment. So far, the existing Nanjing slim cigarettes have a number of competitive products, which have not only gained quantitative advantage, but have also been priced competi- tively. As a result, Nanjing has emerged as a leading competitive brand of slim cigarettes both in sales volume and in terms of product structure. All Mount Tai slim cigarettes are all flue-cured tobacco flavor type, and are an exten- sion from medium- and high-grade pricing to high-grade and high-end pricing. Besides the three aforementioned major tobacco manufacturers, there are also a number of other cigarette makers that have developed their own competitive slim cigarette products. For example, China Tobacco Chuanyu Industrial and its Pride brand and China Tobacco Hebei Industrial and its Diamond brand were among the first to enter the slim cigarette market. Meanwhile, China Tobacco Anhui Industrial and its Mount Huangshan and Derby brands, China Tobacco Guangdong Industrial and its Dou- ble Happiness brand, the tobacco industry of northwest China's Gansu Province and its Lanzhou brand, China Tobacco Hunan Industrial and its Baisha brand, China Tobacco Fujian Industrial and its Septwolves and Golden Bridge brands, China Tobacco Henan Industrial and its Yellow Golden Leaf brand, China Tobacco Zhejiang Industrial and its Liqun brand, as well as other tobacco manufacturers and brands, have all begun to enter the slim cigarette market in hopes of taking advantage of business development opportunities brought about by rapid growth in consumer demand. It is very clear that the slim cigarette market in China fattening up.