Tobacco Asia

Volume 19, Number 2

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70 tobaccoasia / Issue 2, 2015 (May/June) By Nattira Medvedeva The Vietnam National Tobacco Corporation (Vi- nataba) recently celebrated its 30th anniversary as well as received the First Class Independent Medal from the state. The First Class Independent Medal was award- ed to Vinataba by the party and the state for their outstanding achievements, which include: its dom- inance in the domestic market and tobacco ex- ports, which plays a key role in the development of the Vietnam tobacco industry; Vinataba's effective growth in the foodstuff sector; establishing Vina- taba as a large scale business brand; forming stable and sustainable tobacco growing areas in which poverty alleviation programs have been effectively implemented, improving the economic outlook and the quality of life of the people in these areas; and the completion of major projects including the construction of state-of-the-art facilities. Ranked in the world's top 15 consumers of tobacco with more than 15 million smokers, Viet- nam is one of the more smoker-friendly countries. A survey by Vietnam's Health Strategy and Policy Institute found that Vietnamese people spend about VND22 trillion (US$1.02 billion)., a year on tobacco. According to the Global Adult Tobacco Survey (GATS) in 2010, 47.4% of men and 1.4% of women (aged 15 years and up) in Vietnam are smokers. This means that more than 15 million adults are smokers. Vinataba was established during the early days of Vietnam's "renovation period". In 1986, the Vietnamese government launched "Doi Moi", an all-round renovation process with top prior- ity being given to economic reform to create a multi-sector market economy regulated by the government, while at the same time consolidat- Vinataba's 30th Anniversary: Past, Present, and Future Vinataba receives the First Class Independent Medal

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