Tobacco Asia

Volume 18, Number 5

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tobaccoasia 41 THE MASTERS OF PERFORATION PerfoLas High Throughput Perforation PerfoLite Medium Batch Sizes PerfoLab Smaller Volume Production ROFIN-BAASEL Lasertech Petersbrunner Straße 1b 82319 STARNBERG/Germany Tel.: +49(0)8151-776-0 Email: co2systems@baasel.de W E T H I N K L A S E R www.rofin.com/tobacco ■ Laser for any production volumes and any budget ■ Visual Porosity Measurement (VPM) for quality assurance ■ Easy to operate HIGH SPEED LASER FOR PERFORATION ROF_AD_TabAsia05_89x254_1113_print_1 18.11.13 11:04 Seite 1 A most fruitful development Perhaps the most sensational "thinking outside of the box" product that has seen the light of day in recent years is the unique range of shisha fruits under the DeCloud label. Granted, flavored tobaccos and molasses have been in the market for untold years, but what DeCloud presents is indeed something entirely new and ground-breaking. Invented, developed, perfected, manufactured, and patented worldwide by Shenzhen-based Changning Dekang Biotechnol- ogy Co. Ltd., the idea for DeCloud shisha fruits was sparked "by a group of connoisseurs who suggested to us we should break away from the classic shisha smoking method and create a less harmful alternative," as Ray Wei, the company's vice president, put it. Aware that throughout the history of shisha smoking people have always added slices of fresh fruit to the tobacco, the firm pursued how this practice could be incorporated into a com- pletely new product. A team of experts in fresh fruit processing was recruited and conducted countless experiments to find out how to treat various types of fruit so they would literally become "smokeable". Fresh fruits are the main ingredients in the DeCloud Shisha Fruits range Ray Wei, vice president, Changning Dekang Biotech- nology Co. Ltd. images courtesy of Changning Dekan Biotechnology Co. Ltd. images courtesy of Changning Dekan Biotechnology Co. Ltd. "During laboratory tests it emerged that not all fruits or berries were equally suitable for processing and we also had to be very careful in choosing only suppliers of fresh pro- duce of the highest quality. But eventually the results were so good that it was time to think about establishing an in- dustrial production line," elab- orated Wei on the painstak- ing and time-intensive R&D stage, which also produced an appropriate carrier medium for the processed fruits and was able to conduct heat and release vapors at a steady pace.

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