Issue link: https://read.dmtmag.com/i/550331
tobaccoasia 55 • Double your resource value • Use 100% expanded fine- cut for MYO and RYO • Untouchable product quality • Impex – pressure/vacuum technology • DIET - Dry Ice Expansion Technology AircoDIET has supplied more than 55 DIET plants worldwide, many of which have been turn-key. We continuously develop and refine the DIET process and our DIET plants have above 95% uptime with a dry yield better than 98.5% through the plant. www.aircodiet.com Over 100% tobacco expansion expansion expansion expansion of market-oriented reform pilot projects in the Beijing-Tianjin-Hebei zone means a major challenge to the development of Diamond. A particularly successful member of the Diamond line is Diamond (Lotus), which CTHIC says is the best interpretation of the core corporate culture of Diamond featur- ing "strong points of the brand, the taste, the strategy, and the passion" of Diamond. Through detailed analysis of the marketing for all brands, CTHIC discovered that grade one cigarettes, represented by Diamond (Lotus), shows consistently good sales figures despite unfavorable marketing situations, with consumer demand for Diamond (Lotus) running extraordinarily high, the premium rate of it remaining relatively high, and retailers turning increasingly enthusiastic in placing orders. In response, CTHIC seized this opportunity for overall business development. Taking advantage of the high demand for Diamond (Lotus), the company cleverly pre- sented new cigarette products to the market in each of the three periods of time when the average retail price of Diamond reached CN¥13 (US$2.13), 18, and 20 per packet. Developing these new products, CTHIC made sure to maintain the Diamond smoking style and continued to carry forward the strong satisfying characteristics of Diamond. It also made efforts to improve smoothness as well as introducing new blending for- mulas and ratios. Driving forces behind the success of Diamond After its incorporation in June 2003, CTHIC specifically put forward a business devel- opment guideline focusing on developing leading competitive cigarette brands. From the development of three key cigarette brands to focusing its efforts on fostering the leading competitive Diamond brand, CTHIC has realized its target of concentrating on the perfection of its brands. In 2008, Diamond emerged as a leading cigarette brand of the regional tobacco industry. In the same year, CTHIC set the target of turning Diamond into a national-level competitive brand, with efforts to highlight high-grade specifications, strengthen technological and marketing support, and improve the sys- tems of quality control, raw materials supply, and human resources development. In doing so, the company has gradually determined a brand development guideline of "striving for innovation, change, and developing characteristics", and has determined a brand development path with its own characteristics. Over the past 11 years, Diamond has developed from a small brand into a big and competitive one, strengthening its positioning from a local brand in the Hebei