Beverage Dynamics

Beverage Dynamics May/June 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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4 Beverage Dynamics • May/June 2015 www.beveragedynamics.com Volume 127, No. 3 • May/June 2015 MIDWEST (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, TN, WI) Bruce Kostic Tel: 203-855-8499, ext. 215 bkostic@specialtyim.com EAST, WEST & INT'L (AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and International) Mark Marcon mmarcon@specialtyim.com Cell: 248-761-6231 Office: 519-972-5159 Fax: 519-250-5169 SOUTHERN AND METRO NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@specialtyim.com Tel. & Fax: 215-860-0306 LIST RENTAL AND REPRINTS Debra Welter dwelter@specialtyim.com Tel: 847-720-5614 Fax: 847-720-5601 REGIONAL SALES OFFICES Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/ June, July/August, September/October, November/December) by EPG Media & Specialty Information, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2015 by EPG Media & Specialty Information, 17 High St.2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. EPG Media & Specialty Information publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book. Departments 6 Editor's Note 8 Retail Service 10 FYI 11 Trip Report 14 Data Driven 16 Brand Spotlight 17 Q&A — Avion 47 Wine Panel 55 On the Shelf PG. 11 PG. 17 PG. 16 PG. 38

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