Boating Industry

May 2015

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CONTENTS Boating Industry www.BoatingIndustry.com 4 | Boating Industry | May 2015 FOLLOW US ON: 8| MDCE 2015 PREVIEW Registration opens for the new and improved Marine Dealer Conference & Expo 9| HOT SPOTS Sterndrives over 23 feet see strong growth 9| INDUSTRY NEWS Updates from Chaparral, Regulator and more 10| SAME-STORE SALES REPORT March shows robust growth 10| SEARCH SCORECARD Sea Ray tops the ranking of most-listed used boats 10| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators Q&A 12| YAMAHA MARINE GROUP PRESIDENT BEN SPECIALE Research 14| HIRING CLIMATE GETTING TIGHTER More diffi cult to fi nd, keep good employees, survey says Product Guide 46| FINANCE & INSURANCE GUIDE A directory of fi nance companies and insurers serving the marine industry Top 100 Spotlight 50| SPRING BROOK MARINA ON ITS CAREFUL EXPANSION DEPARTMENTS Launch THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA .com ONLINE THIS MONTH WEBINAR: SELLING TO NEW MARKETS Want to learn more about how to reach younger buyers and a more diverse customer base? Sign up for our June 17 webinar at BoatingIndustry.com/webinars. 2015 TOP 100 DIGITAL APPLICATION This year's online Top 100 application is now available. The easy online process allows you to work on the application, save it and return to it as much as needed. Applications are due June 22. Go to BoatingIndustry.com/top-100/application for more information or to apply. SWEET: HOW MIDDLE CLASS IS DOING ALL DEPENDS ON DEFINITION In a recent blog post, editor-in-chief Jonathan Sweet wrote about the continuing challenge of defi ning the middle class: "Those of us who work in the boating industry know that, despite what many politicians in Washing- ton, state capitals and city halls across the country think, boating is a middle class activity. So a recovery for the middle class is imperative for a continued rebound for boating. … "Ask economists, and they'll tell you the middle class is recovering, but ask the so-called middle class family and they'll tell you things continue to get tougher. … "A new report by economists at the St. Louis Federal Reserve explains some of what is going on. They say we need to go beyond basic income ranking to look at demographics — approach the issue like a sociologist, not an economist." Read more at BoatingIndustry.com/blogs Twitter.com/BoatingIndustry Plus.google.com/+BoatingIndustry Facebook.com/BImag @BoatingIndustry YouTube.com/BoatingIndustry

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