Issue link: https://read.dmtmag.com/i/556112
LAUNCH 10 | Boating Industry | May 2015 www.BoatingIndustry.com SAME-STORE SALES REPORT March same-store sales grew 9.3 percent from the previous year. All components increased in March. Service was the largest contributor to the increase, up 14.4 percent from March 2014. Sales were up 6.8 percent year-over-year in March and parts were up 5.2 percent. Parts Service Department Department Major Units Overall 5.2% 14.4% 6.8% For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices 9.3% Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. Sales Volume New Boat Inventory KPIs Used Boat Inventory % of Gross Margin Net Profit 65.4% 12.8% 5.7% 18.9% 35.9% -38.6% -60% -40% -20% 0% 20% 40% 60% 80% Total personnel Total advertising Total floor plan interest Total semi- fixed Total fixed Total net operating profit 9.7% $681,249 through Feb. 2014 $747,112 through Feb. 2015 13.0% $3,238,383 through Feb. 2014 $3,659,781 through Feb. 2015 4.3% $437,184 through Feb. 2014 $456,131 through Feb. 2015 Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit 12.2% ($136,345) through Feb. 2014 ($119,718) through Feb. 2015 SEARCH SCORECARD Dominion Marine Media collects data via its Boat Trader, boats.com and YachtWorld websites. In this issue, we show the most common brands among used-boat listings on the three websites in 2014*. For more information, visit dominionmarinemedia.com. BRAND NUMBER OF LISTINGS Sea Ray 10,912 Beneteau 3,987 Bayliner 3,422 Jeanneau 3,283 Azimut 2,578 Sunseeker 2,417 Carver 2,086 Princess 2,065 Bavaria 2,057 Fairline 2,029 MOST COMMON BRANDS OF USED BOATS * YachtWorld and boats.com feature many boats for sale internationally. While the STEP award spotlights my role, the real credit goes to all the employees and management at Chaparral and Robalo. It's our team that sets the standard." The STEP Awards promote the role of women in the manufacturing industry who have demonstrated leadership in their careers and represent all levels of the manufactur- ing industry, from the factory-floor to the upper echelons of management. ONEWATER MARINE HOLDINGS ACQUIRES AMERICAN BOAT BROKERS OneWater Marine Holdings, the company formed by the merger of Singleton Marine and Legendary Marine last year, has made another acquisition. Atlanta-based OneWater Marine Holdings, LLC, has acquired American Boat Brokers on Lake Lanier in Buford, Ga. Larry Sosnow, former owner of American Boat Brokers will continue to operate American Boat Brokers as a division of OneWater Marine, under its current name and with its current personnel. "We are very excited to incorporate American Boat Brokers into our growing fam- ily of marine dealerships," said Austin Singleton, CEO of OneWater Marine Holdings. "American Boat Brokers is the largest reseller of used and consignment boats in the state of Georgia which perfectly complements Singleton Marine's four Georgia new boat stores and the Used Boat Super Center already in our dealership portfolio." INDUSTRY NEWS Continued from page 9