www.fueloilnews.com | FUEL OIL NEWS | SEPTEMBER 2015 27
ergyCouncil.com or contact Christina
Vazquez (845-691-6246/christina@vaz-
co.com) or Eli Van Etten (845-794-5511/
eli@vanettenoil.com).
AEC 2015 MARKETING
CAMPAIGN, MIDYEAR UPDATE
The American Energy Coalition has ex-
panded its marketing and outreach ef-
forts for 2015, and is reaching an ever
increasing audience with a strong pro-
oilheat message, using multiple media
platforms.
Central to the overall marketing ef-
fort is the AEC website. Total website
visits for the first six months of 2015
totaled 12,980; a 129% increase over
the same period in 2014 and a 193% in-
crease over the same period in 2013.
Social Media outreach continues to
grow with 153 likes and 583 liked in
2015. Since the campaign launch about a
year ago AEC has reached 17,754 people
organically with 82,952 people reached
through paid Boosted posts. Twitter,
YouTube and Google + Views are equal-
ly good at: 1,996, 306 and 1,189 views
respectively.
The AEC Pay Per C.ick Campaign be-
gun last June continues to generate im-
pressive results with State Oilheat Asso-
ciations in Massachusetts, Connecticut,
Rhode Island, Long Island, New York
City and Pennsylvania participating in
the Campaign at some level. In 2015
Pennsylvania led the PPC pack with
nearly a quarter of a million impres-
sions thru June 30 (243,146) and 2,998
of those searchers clicking thru to the
AEC Website.
2015 marked the second year for a
Spring Radio Flight in addition to the
Fall Radio Flights that have been aired
for five years now. This year AEC creat-
ed or recycled ads with eight messaging
points. The eight ads were edited to ten
and fifteen second spots and recorded
with a male and female voice and with
both an AEC and NORA tagline for a
total of 32 radio commercials. To listen
to the radio spots, go to: americanener-
gycoaliton.com/radio-spring-2015.
Participation in the three week June
2015 Total Traffic and Weather Flight
was the broadest in AEC History, with
ads running simultaneously in Mas-
sachusetts, Connecticut, Rhode Island,
Long island, New Your City, Delaware,
Maryland and Washington D.C.
New for 2015 is the AEC Realty Pro-
gram, which has been pre-approved for
state and regional associations to uti-
lize NORA consumer education funds
to offset the reduced presentation costs.
