1
Source: Nielsen Ttl US XAOC/Conv , Case Vol, 13 weeks ending 01/04/14
2
Nielsen Ttl US XAOC / Conv 52 WE 1/3/2015, Case Volume
Our autumn seasonal— Our autumn seasonal— Our Blue Moon
®
Harvest Pumpkin Ale—is back! Crafted with pumpkin and spices of cinnamon, nutmeg,
®
Harvest Pumpkin Ale—is back! Crafted with pumpkin and spices of cinnamon, nutmeg,
®
cloves, and allspice, it's a taste Blue Moon loyalists look forward to every year. Make sure your shelves are stocked with
6-packs and 12-packs of this autumn seasonal to maximize the sales of Blue Moon Seasonals!
Proven Portfolio Performance Proven Portfolio Performance
Meet your shoppers needs by stocking Blue Moon
®
Harvest Pumpkin Ale
®
Harvest Pumpkin Ale
®
, created in 1995 as one of the fi rst
pumpkin ales nationally available and today contributes to Blue Moon's position as the #2 largest craft seasonal
franchise in the industry.
1
Fast-Growing Seasonal Franchise Fast-Growing Seasonal Franchise
Seasonal Craft brands make up 13% of the Craft segment
2
and Blue Moon Brewing Company has one of the largest
seasonal portfolios to meet the needs and tastes of consumers.
©2015 BLUE MOON BREWING COMPANY, GOLDEN, CO
ALE BREWED WITH PUMPKIN AND SPICES