Beverage Dynamics

Beverage Dynamics Sept-Oct 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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American Whiskeys & Beer 46 Beverage Dynamics • September/October 2015 www.beveragedynamics.com and oak on the fi nish." Also from Wild Turkey, For- given is a blend of 6-year-old Bourbon (78%) and 4-year-old rye (22%)—something no one has done this before. It's bottled at 46 proof. "We originally intended Wild Turkey Forgiven to be a limited time offering, but the response from the marketplace has been so positive the company has continued to roll it out to meet demand. We like to call it our happy accident," Floor says. "This mingling of Bourbon and rye yields a beautiful hybrid whiskey that has seemingly captured people's interest. Like all Wild Tur- key Bourbons, Forgiven is born from a natural aging process using American oak barrels with the deepest char (or 'alligator') of any Wild Turkey Bourbon or rye, a number four." Introduced in 2014, Bib & Tucker Small Batch Bourbon active Master Distiller in the world. To commemorate Russell's 60th an- niversary at the distillery, Wild Tur- key released Master's Keep, an 86.8 proof homage created by Jimmy's son, Eddie Russell. Together, Jimmy and Eddie are the only active father and son Master Distiller duo in the industry, sharing 95 years of experience between them. One of the unusual features of Wild Turkey Master's Keep is that it is a blend of whiskeys aged in both stone and wooden warehouses. Whiskey matures slower in stone warehouses. The 17-year-old Bourbon is bottled at 86.8 proof. "As a result of this unconventional aging process, Master's Keep is delicate yet distinctly Wild Turkey," notes Campari America's Andrew Floor. "Its smooth, silky entry delivers a semisweet palate of caramel and vanilla and a burst of spiciness LEADING BRANDS OF BOURBON WHISKEY, 2013-2014 (Thousands 9-Liter Cases) 13/14 Brand Supplier 2013 2014 % Chg Jim Beam Family Beam Suntory 3,976 4,192 5.4% Evan Williams Heaven Hill Brands 1,650 1,865 13.0% Maker's Mark (includes 46) Beam Suntory 1,249 1,337 7.1% Bulleit Bourbon Diageo 450 635 41.1% Wild Turkey Campari America 590 590 0.0% Old Crow Beam Suntory 443 467 5.4% Ten High Sazerac 450 450 0.0% Jim Beam Small Batch Brands Beam Suntory 311 420 35.0% Ancient Age/AAA Sazerac 360 355 -1.4% Woodford Reserve SBL Brown-Forman Beverages 221 276 24.9% Total Leading Bourbon Brands 9,700 10,586 9.1% Source: Liquor Handbook 2015. For more information visit www.bevinfostore.com. "Bourbon continues to grow in popularity around the world, in part, because of its versatility." – Brown-Forman Master Distiller, Chris Morris

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