Beverage Dynamics

Beverage Dynamics Sept-Oct 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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66 Beverage Dynamics • September/October 2015 www.beveragedynamics.com ON THE Shelf MARTINI RISERVE SPECIALE Martini has announced a new ver- mouth, Riserva Speciale, offered in two expressions: Rubino ruby red vermouth, and Ambrato honeyed Vermouth di Torino. Martini Riserva Speciale is a celebra- tion of Piemonte, the company says, which begins with sourcing Italian wines from the region, including small parcels of Langhe DOC Nebbiolo and Moscato d'Asti DOCG. The new vermouth variations (each priced around $15) will be available in the U.S. this fall in select markets. $15.00 www.martini.com SIERRA NEVADA OKTOBERFEST Sierra Nevada Brewing Co. has fi - nalized its inaugural partner, Augsburg's Brauhaus Riegele, for a brand new Oktoberfest beer series. The fi rst Sierra Nevada Okto- berfest is a traditional German beer with a modern spirit, the company says. Crafted with traditional techniques and ingredients, this lager has a deep golden color, a delicate hop note and rich malt complexity from the use of traditional German Steffi barley. $8.99 (6-pack) www.sierranevada.com/oktoberfest berfest is a traditional AMADOR WHISKEY DOUBLE BARREL BOURBON Trinchero Family Estates has released its newest spirit, Amador Whis- key Co. Double Barrel Bourbon. This is a blend of Kentucky bourbons, aged three-to-ten years, before shipment to California and further aging in Napa Valley wine barrels. At 86.8 proof, it has fl avors of vanilla, oak, brown sugar and spice, the company says. It is available in select on-premise locations and retailers nationwide. $40 (750-ml.) www.trincherofamilyestates.com HUDSON WHISKEY NEW SIZES To commemorate its 10th anniversary, Hudson Whiskey will release its Baby Bourbon and Manhattan Rye whiskey varietals in 750-ml. bottles for the fi rst time. The larger-size bottle is a testament to the consumer demand for Hudson Whiskey, the company says. Baby Bourbon was the fi rst release from Hudson Whiskey in a 375-ml. apothecary-inspired bottle to refl ect the small quantities of whiskey its parent company, Tuthilltown Spiritsm, was distilling. $50 (750-ml.) www.hudsonwhiskey.com MAKER'S MARK CASK STRENGTH Maker's Mark Cask Strength is Maker's Mark Kentucky Straight Bourbon Whiskey straight from the barrel, uncut and unaltered. With a proof of approximately 110-115, the bourbon has even more front-of-the-palate fl avors, according to the company, amplifying the familiar taste of Maker's Mark. Maker's Mark Cask Strength is now available nationally for tasting and purchase. $59.99 (750-ml.) www.makersmark.com MYX FUSIONS SANGRIA MYX Beverage has announced another single-serve offering: MYX Fusions Sangria. The company, co-owned by pop superstar Nicki Minaj, expands the single-serve, ready-to-drink wine market with three new blends that combine se- lect premium Spanish wine with natural fruit essences and a touch of sparkling carbonation. Packaged in bright red 187-ml. bottles, the three new sangria fl avors include: Classico, Tropical and Redberries. Their ABV is 5.5%. $8.99-$9.99 (187-ml. four-pack) www.myxfusions.com BD

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