Issue link: https://read.dmtmag.com/i/570649
www.BoatingIndustry.com October 2015 | Boating Industry | 17 "If we really know what consumers want and we design product [ for that] rather than what some executive wants, product starts to be a lot more simple and more refi ned." — Dusty McCoy PHOTO BY MORGAN ANDERSON PHOTOGRAPHY, INC.