Issue link: https://read.dmtmag.com/i/570649
CONTENTS Boating Industry www.BoatingIndustry.com 4 | Boating Industry | October 2015 8| MERCURY ROLLS OUT NEW STERNDRIVES, ENGINE FEATURES Mercury adds V8s to its purpose-built lineup 10| INDUSTRY NEWS Updates from ICAST, Brunswick, RBFF and more 10| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators 10| SAME-STORE SALES REPORT July sales up from 2014 12| SEARCH SCORECARD The top states for mobile boat searches 12| HOT SPOTS Cruiser, yacht sales strong in Midwest Product Roundup 56| POWER Batteries, connections and other power products Products & Services 57| NEW PRODUCTS FROM SIMRAD, MERCURY AND MORE Top 100 Spotlight 58| PORT HARBOR MARINE ON ITS BOAT CLUB SUCCESS DEPARTMENTS Launch THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA FOLLOW US ON: .com ONLINE THIS MONTH WEBINAR: STATE OF THE INDUSTRY Hundreds of people tuned in for our annual State of the Industry webinar. If you missed the action, you can fi nd the recording – and all of our archived webinars — at BoatingIndustry.com/webinars. BEST IDEAS WHITE PAPER We've collected 52 ideas from dealers across the in- dustry on improving service, marketing and more. Download the free white paper, sponsored by Dominion Marine Media, at BoatingIndustry.com/ e-white-papers. SWEET: WHY GEN XERS AND MILLENNIALS ARE LESS LIKELY TO BECOME MILLIONAIRES In a recent blog post, editor-in-chief Jonathan Sweet wrote about worrisome trends in fi nancial resources for future generations: "Good news for the industry right now: 1 in 7 of those over 62 has a net wealth over $1 million and dis- posable income to spend on items like boats. "The bad news? Later generations have a lot less money — and probably will for their entire lives, according to a new paper from the St. Louis Fed's Center for Household Financial Stability … "In 1989, old families had 7.6 times as much median wealth as young fami- lies. By 2013, it had grown to 14.7 times. "According to the economists' calculations, someone born in 1970 has a quar- ter less income and 40 percent less wealth than an identical person born in 1940. "Gen Xers have been hit especially hard by these trends, the authors say. Millennials are also behind earlier generations, but they say it is too early in their earning years to draw solid conclusions." Read more at BoatingIndustry.com/blogs Twitter.com/BoatingIndustry Plus.google.com/+BoatingIndustry Facebook.com/BImag @BoatingIndustry YouTube.com/BoatingIndustry BEST IDEAS WHITE PAPER We've collected 52 ideas from dealers across the in- dustry on improving service, marketing and more. Download the free white paper, sponsored by