Boating Industry

October 2015

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October 2015 | Boating Industry | 43 www.BoatingIndustry.com /// Market Trends /// In order to fuel that trajectory, MasterCraft has also continued building larger boats as well. Povlin said bigger boats are also growing in pop- ularity for the segment. "In general, the macro sales view implies a larger boat being bought and that would also imply a more expensive boat as well being sold," Povlin said. Those customers are still buying boats, and plenty of them. Tige's average customer leans around 46 years old, has two children and makes an average of $300,000 a year. "There's a certain level of success that you have to have to jump into our product market," said Gutierrez. "We make an expensive boat and our entire industry is the super car industry. We're from Corvette to Lamborghini to Ferrari of boats on the water, just short of offshore and yachts, so with us being that it is a hand-built product, it is a premium product. Nobody sac- rifices on the high end of things in the compo- nents that they put into the product." This mindset also helps fuel how manufac- turers effectively target the younger buyers – by being realistic about their means and desires. Tige has focused on creating a value-driven product.

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