Issue link: https://read.dmtmag.com/i/570649
LAUNCH 10 | Boating Industry | October 2015 www.BoatingIndustry.com SAME-STORE SALES REPORT July same-store sales grew 3.0 percent from the previous year. Sales were the largest contributor to the increase, up 4.5 percent from July 2014. Service was up 1.3 percent in the 12 months ending in July 2015. Parts saw a modest decline in July, down 0.7 percent year-over-year. Parts Service Department Department Major Units Overall 0.7% 1.3% 4.5% For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices 3.0% Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. Sales Volume New Boat Inventory KPIs Used Boat Inventory % of Gross Margin Net Profit 40.3% 4.1% 3.4% 12.1% 16.7% 23.4% 0% 10% 20% 30% 40% 50% Total personnel Total advertising Total floor plan interest Total semi- fixed Total fixed Total net operating profit 16.3% $5,481,518 through June 2014 $6,372,386 through June 2015 13.3% $2,835,537 through June 2014 $3,212,606 through June 2015 1.0% $393,867 through June 2014 $397,918 through June 2015 Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit 37.8% $341,894 through June 2014 $471,229 through June 2015 RECORD ICAST SHOW BODES WELL FOR MARINE INDUSTRY A record turnout at the 2015 ICAST show bodes well for the ma- rine industry, according to manufacturers exhibiting at the event. More than 12,000 dealers, retailers, reps and distributors had pre-registered for the world's largest fishing tackle trade show, the highest attendance ever in the event's 58-year history. Mary Jane Williamson, communications director for the American Sportfish- ing Association, said the number of boating-related exhibitors is also at a record level. "Retail has changed over the years, and a number of fishing tackle dealers also sell boating equipment," said Williamson. "This year's Best of Show award for the most innovative new product was won by a fishing kayak. Certainly with the cross-integration in electronics, for example, we now see fishing tackle dealers selling product that at one time might have been of interest only to a boat dealer. That is no longer the case." Boating products were clearly prominent throughout the show floor, with a total of 535 different companies exhibiting in 1,726 booth locations – not including a lineup of offshore fishing boats displayed outside the main entrance. Indoors, Smoker Craft Inc. displayed a brilliantly finished lime green and black Starcraft STX 2050 aluminum fishing boat with fish- ing accessory manufacturer Bert's Custom Tackle. "We've been at the show with Bert's for about seven years," said Smoker Craft's Greg Yarborough. "It's a perfect opportunity for Bert's to show their product lineup installed on an actual boat, and it's a great opportunity for us to directly connect with an important customer segment." Boat accessories represent a growing component of the annual ICAST show, with exhibitors like Scotty, Gator Guards, Boat Bling, MotorGuide, Johnson Outdoors and Mustang Survival displaying new product lines. Raychel Brown, trade show coordinator for Torqeedo, says the strong recreational fishing market represents a growth opportunity outside of traditional boating channels. "This year's ICAST has been very good," she said. "Our opening day was phenomenal, we had several qualified dealers visit the booth and subsequently place orders for product. We met some additional new dealers on the Thursday [of the show] who also placed orders, INDUSTRY NEWS