Beverage Handbook

Beer Handbook 2015 Teaser

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NATIONAL OVERVIEW Summary Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Consumption of Beer by Category . . . . . . . . . . . . . . . . 4 Consumption of Beer by State . . . . . . . . . . . . . . . . . . . 8 Top 120 Beer Brands . . . . . . . . . . . . . . . . . . . . . . . . . . 18 On-Premise vs. Off-Premise Consumption . . . . . . . . . 30 On-Premise vs. Off-Premise Retail Sales . . . . . . . . . . 31 THE BEER MARKET Craft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 FMBs, Non-Alcohol Beer/Cider . . . . . . . . . . . . . . . . . . 48 Super Premium & Premium Beer . . . . . . . . . . . . . . . . . 58 Light Beer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Popular Beer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Malt Liquor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Ice Beer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 Imported Beer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 SUPPLIER PERFORMANCE . . . . . . . . . . . . . . . . . . . . . 122 ADVERTISING SUMMARY . . . . . . . . . . . . . . . . . . . . . . 133 IMPORTS & EXPORTS . . . . . . . . . . . . . . . . . . . . . . . . . 168 EXCISE TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 ECONOMICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 POPULATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174 CONSUMER CHARACTERISTICS . . . . . . . . . . . . . . . . 186 OTHER BEVERAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . 196 PROJECTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200 INTERNATIONAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202 RETAIL OUTLETS BY STATE . . . . . . . . . . . . . . . . . . . . 204 INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206 Table of Contents Note Regarding Electronic Version: Consumption tables and charts are available on CD-ROM. Pages included on CD-ROM are indicated with a disk icon on top of page. To order CD version, additional copies of the Liquor Handbook, or other Beverage Information Group publications please contact: Andrew Sims (203) 855-8499, x.251 asims@epgmediallc.com or visit: www.bevinfostore.com © Copyright 2015 Beverage Information Group All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photo-copying, recording, or otherwise, without the prior written permission of the publisher. Printed in the U.S.A. The Beverage Information Group Magazines Beverage Dynamics StateWays Cheers Handbooks Handbook Advance Liquor Handbook Wine Handbook Beer Handbook Spirits, Wine & Beer Industry Marketing Fact Book Cheers On-Premise BARometer Handbook Syndicated Services Business Research

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