Beverage Handbook

Beer Handbook 2015 Teaser

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Domestic Beer Craft 15,272 7.4% 17,595 8.5% 15.2% FMBs* 6,908 3.3 7,360 3.6 6.5 Super Premium & Premium 29,981 14.5 29,674 14.4 -1.0 Light 100,637 48.7 97,530 47.3 -3.1 Popular 14,786 7.2 14,255 6.9 -3.6 Malt Liquor 4,420 2.1 4,251 2.1 -3.8 Ice 6,998 3.4 6,689 3.2 -4.4 Total Domestic Beer 179,002 86.7% 177,354 85.9% -0.9% Total Imported Beer 27,569 13.3% 29,045 14.1% 5.4% Total Beer 206,571 100.0% 206,398 100.0% -0.1% (*) Includes Coolers/Flavored Malt Beverages/Ready-To-Drink. Consumption of Beer by Category, 2013-2014 (000 Barrels of 31 Gallons) Category 2013 Share 2014 Share % Change Beer Handbook 2015 4 The Beer Market National Overview Domestic Beer Craft 210,420 7.4% 242,420 8.5% 15.2% FMBs* 95,170 3.3 101,400 3.6 6.5 Super Premium & Premium 413,070 14.5 408,840 14.4 -1.0 Light 1,386,550 48.7 1,343,750 47.3 -3.1 Popular 203,720 7.2 196,400 6.9 -3.6 Malt Liquor 60,895 2.1 58,570 2.1 -3.8 Ice 96,420 3.4 92,160 3.2 -4.4 Total Domestic Beer 2,466,245 86.7% 2,443,540 85.9% -0.9% Total Imported Beer 379,840 13.3% 400,170 14.1% 5.4% Total Beer 2,846,085 100.0% 2,843,710 100.0% -0.1% (*) Includes Coolers/Flavored Malt Beverages/Ready-To-Drink. Consumption of Beer by Category, 2013-2014 (000 2.25-Gallon Cases) Category 2013 Share 2014 Share % Change

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