Issue link: https://read.dmtmag.com/i/589893
Fact Book 2015 4 U.S. Market Distilled Spirits (000 Gallons) Straights 16,530 17,630 6.7% Blends 4,935 4,890 -1.0 Total American Whiskey 21,465 22,520 4.9% Canadian 15,470 15,675 0.9 Scotch 8,640 8,835 1.0 Irish & Other 2,117 2,450 19.9 Total Imported Whiskey 26,227 26,960 2.8% Total Whiskey 47,692 49,480 3.7% Gin 10,825 10,635 -0.1 Vodka 70,060 71,335 5.4 Rum 26,745 26,830 1.6 Tequila 12,955 13,620 5.5 Brandy & Cognac 10,490 10,695 1.1 Cordials & Liqueurs 21,040 22,180 5.1 Prepared Cocktails 5,805 5,275 -3.3 Total Non-Whiskey 157,920 160,570 1.7% Total Distilled Spirits 205,612 210,050 2.2% Wine (000 Gallons) Table 292,360 298,220 2.0% Wine Coolers 60 55 -8.3 Champagne & Sparkling 17,030 17,480 2.6 Dessert & Fortified 8,300 8,170 -1.6 Vermouth/Aperitif 1,480 1,460 -1.4 Total Wine 319,230 325,385 1.9% Beer (000 Gallons) 2,863,730 2,846,085 -0.6% Source: B.I.G. Handbooks 2014. Beverage Alcohol Sales by Category, 2013-2014 Category 2013 2014 %Change Distilled Spirits Share of U.S. Market by Category, 2014 Wine Share of U.S. Market by Category, 2014 Total Imported Whiskey . . . . 12.7% Canadian . . . . . . . . . . . . . . . . . . . 7.3% Scotch . . . . . . . . . . . . . . . . . . . . . 4.1% Irish & Other . . . . . . . . . . . . . . . . 1.2% Total American Whiskey . . . 11.2% Straights . . . . . . . . . . . . . . . . . . . 8.9% Blends . . . . . . . . . . . . . . . . . . . . . 2.3% Table. . . . . . . . . . . . . . 91.6% Wine Coolers . . . . . . . . 0.0% Champagne & Sparkling . . . 5.5% Dessert & Fortified . . . . 2.4% Vermouth/Aperitif . . . . . 0.4% Total Non-Whiskey . . . . . . . . 76.2% Vodka . . . . . . . . . . . . . . . . . . . . 34.0% Rum . . . . . . . . . . . . . . . . . . . . . . 11.8% Cordials & Liqueurs . . . . . . . . . . 11.2% Tequila . . . . . . . . . . . . . . . . . . . . . 6.8% Brandy & Cognac . . . . . . . . . . . . 5.2% Gin . . . . . . . . . . . . . . . . . . . . . . . . 4.9% Prepared Cocktails . . . . . . . . . . . 2.3%