Bulldog

Vol. 3 2015

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2 | BULLDOG | 2 0 1 5 V 3 2 | BULLDOG | 2 0 1 5 V 3 Y ou have to wear many hats to be an effective and profi table small busi- ness owner. Even so, you won't always have the resources in house needed to handle every situation. That's why Mack is positioned to help small busi- ness owners by providing tools to help them be more productive, without having to hire additional staff. Through Mack's resources and our knowledge of how customers use their trucks, we have useful insights into fl eet operations — and the ability to deliver new products and services based on these insights. Our goal is to help customers achieve the lowest total cost of operation and the highest uptime, and we under- stand our responsibility doesn't end when we hand over the keys. For instance, we use our telematics plat- form not only to proactively monitor the performance and operating condition of Mack ® trucks, but also to provide regula- tory compliance tools, sophisticated map- ping applications and vehicle "health check" reporting. Our prepaid preventive maintenance pro- grams provide customers with defi ned maintenance intervals to optimize vehicle performance, including service at any Mack dealer nationwide. Plus, we will help sched- ule the appointment and manage the paper- work with Mack's OneCall ® support center. Customers who perform maintenance in house can order parts online through their Mack dealer, have the parts delivered and track the history of their parts purchases. A pilot program is underway to track actual vehicle mileage and inform the cus- tomer when it's time to service the truck, while providing him with the parts list and a link to a local dealer to order parts. It's just one of the innovative programs Mack is working on and, once again, it's where Mack's deep experience with our trucks and how our customers use them leads to advances to save customers time and money. Our desire to be a resource for small businesses extends to this issue of Bulldog magazine. The cover story examines the challenge family busi- nesses face when it comes to suc- cession planning — how to pass the enterprise on to the next genera- tion in good order. How do you let go of something that has been a huge part of your life, and how do you do it success- fully for everyone concerned? We also take a look at how mobile apps are playing a vital and growing role in fl eets for man- agement and drivers alike. There's a double dose of Hollywood in this issue. The fi rst is Hollywood Feed, a fast-growing Memphis-based chain of pet stores with an affi nity for all things Bulldog. The second Hollywood moment is Mack's role in helping to resurrect the legend of Evel Knievel, with the restoration of the daredevil's vintage Mack FS cabover, Big Red. And there are several articles demonstrating the passion our customers have for Mack, our trucks and our history, including the winners of the 2016 Mack Calendar Contest and a letter from a World War II veteran who built a successful com- pany with the help of his Mack: Because helping customers achieve success is our passion. Born Ready. VIEWPOINT Published since 1920 • Vol. 3, 2015 Bulldog ® is published by the Marketing Department of Mack Trucks, Inc. for Mack customers, distributors and enthusiasts. TM Trademarks of Mack Trucks, Inc. ® Registered trademarks of Mack Trucks, Inc. © 2015 Mack Trucks, Inc. Mack Canada Inc. Mack Trucks Australia Pty. Ltd. Printed in USA. © 2015 Mack Trucks, Inc. All rights reserved. Mack, Mack and the Bulldog design, Built Like A Mack Truck, Bulldog and all other marks contained herein are registered trademarks of Mack Trucks, Inc. and/or Mack Trucks, Inc. affi liated companies. All other marks contained herein are the property of their respective owners. advances to save customers time and Our desire to be a resource for small businesses extends to this issue of magazine. The cover story examines the challenge family busi- nesses face when it comes to suc- cession planning — how to pass the enterprise on to the next genera- and growing role in fl eets for man- There's a double dose of Hollywood in There's a double dose of Hollywood in this issue. The fi rst is Hollywood Feed, this issue. The fi rst is Hollywood Feed, a fast-growing Memphis-based chain of pet stores with an affi nity for all Hollywood moment is Mack's role in helping to resurrect the legend of Evel Knievel, with the restoration of demonstrating the passion our customers have for Mack, our trucks and our history, including the winners of the 2016 Mack Calendar Contest and a letter from a World War II veteran who built a successful com- pany with the help of his Mack: Because helping customers achieve success is our TM Trademarks of Mack Trucks, Inc. ® Registered trademarks of Mack Trucks, Inc. © 2015 Mack Trucks, Inc. Mack Canada Inc. Mack Trucks Australia Pty. Ltd. Printed in USA. © 2015 Mack Trucks, Inc. All rights reserved. Mack, Mack and the Bulldog design, Built Like A Mack Truck, Bulldog and all other marks contained herein are registered trademarks of Mack Trucks, Inc. Stephen Roy President, Mack Trucks North America

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