Issue link: https://read.dmtmag.com/i/594075
One would have to be awfully shortsighted to fail to see that our show could present an enor- mous marketing opportunity. And one would have to look far and wide to find another event with the prestige of such a show. That's because it doesn't exist. But this one does. You already know it. It's called The Louisville Manufactured Housing Show. This show possesses every one of the at- tributes listed above. Surprised? You shouldn't be. You may have noticed that over its long and storied history, The Louisville Show has evolved into the industries premier indoor industry event. It has been a gradual evolution, so maybe the changes were not noted all at once. Trade shows, in fact, and this one in partic- ular, offer the best visibility and the most signif- icant marketplace for whatever kind of homes you produce. Trade shows are a $50+ billion per year industry. There is no better arena for negotiat- ing, demonstrating, and purchasing. Trade shows also offer the opportunity to observe new industry trends, gain competitive intelligence, become better ed ucated in one's own industry or profession, solve specific problems, compare price and quality, and network with others in one's field. At last year's successful show we had 1604 builder/developers, retailers, community own- ers/operators, and installers representing 631 different companies. All of our exhibitors were pleased with the traffic flow that the show pro- vided in 2015. Sales were made! The degree of enthusiasm that was expressed in 2015 by all of our exhibitors and attendees was most reward- ing. By the way, we had an actual increase of 43 over last year's attendees in 2015. New Louisville Website Goes Live! We are proud to announce the launch of the Louisville Manufactured Housing Show's 2016 website! www.LouisvilleManufacturedHousing- Shows.com With our new website, we are providing pro- fessionals like you more of the sights and sounds of what makes the Louisville Manufactured Housing Show the best of them all! The new site will provide far more information that we can provide any other way. Please click the link below and enjoy our new website. See you in Louisville, January 20-22, 2016. January is a prime time for The L ouisville Show, because builder/developers, retailers, community owners/operators and installers want to place orders and have inventory delivered in time for the early selling season. They want to have the time to investigate and compare com- peting manufacturers and supplier exhibitors. Exhibitors who may have a slow first quarter an- ticipate robust sales in the spring as customers stock up on many of the new homes and prod- ucts that will enhance warm weather sales. Don't Miss Out on Your Chance to Grow Your Future Information directly targeting how to grow your future has been developed into special sem- inars that will be shared on Wednesday and Thursday morning during the 2016 Louisville Show. Seminar attendees will hear directly from industry experts on developing and employing new market outreach initiatives and sales strate- gies that are working...and can directly benefit your own efforts at building your future. These seminars will provide you w ith direct ideas and strategies that you can take back home and im- plement immediately to sell more homes and build your future. With this unique combination of seminars and trade floor experience, you'll have the opportunity to see the latest in home designs while also having the direct op- portunity to see and hear from those who are being successful at building their own futures . Wednesday January 20 th Internet Marketing in 2016 and Beyond - Darren Krolewski, Datacomp 1) Wednesday 9:00 AM to 10:00 AM. semi- nars will kick off with a particularly timely dis- cussion of how to navigate and take full advantage of the new marketplace of mobile de- vices being used increasingly by more and more consumers. This seminar will examine what the manufactured housing industry's number one website for promoting manufactured homes and communities online is doing to redefine its rela- tionships with consumers and their expectations in 2016 and beyond. This is how we do it - panel of 5 community own- ers from each of the Midwest states offering solutions to problems and the creation of opportunities in their communities. 2) Wednesday 10:00 AM to 11:00 AM. Next, a panel of five community owners/opera- tors from the Midwest will give a broad overview of the many challenges confronting today's man- ufactured home communities and how their own initiatives are creating practical, "real world" so- lutions and opportunities that you can employ in your own situations. Each panelist will share their creative thinking and actions that are having meaningful impacts on the bottom line. Rick Robinson MHI National legislative issues addressed by MHI 3) Wednesday 11:00 AM to 12 Noon. The third Wednesday seminar will look forward to the regulatory, financial and marketing environment for manufactured housing in 2016. With national elections likely to dictate what does and does not happen in Washington and state capitals, MHI will lay out its key initiatives and plans to advance the industry's agenda on each of the key indus- try sectors and how you can directly benefit from these activities. Thursday January 21 st A guide to Hispanic Marketing - Spencer Roane + members of his Hispanic marketing team 4) Thursday 9 AM to 10 AM. Thursday's ed- ucational programming starts with an insightful look at the Hispanic housing marketplace and its nuances and opportunities for manufactured homes and communities. One of the industry's leading companies is developing special programs and initiatives that are proving extremely suc- cessful and profitable by reaching this expanding audience with messages and marketing outreach that positively delivers our industry's messages. Turning lemons into Lemonade - profiting from the new MH Appraisal rules - Darren Krolewski, Datacomp 5) Thursday 10 AM to 11 AM. "Turning Lemons into Lemonade: Profiting from the New Appraisal Rules" will help you understand how these new rules apply to manufactured home loans and how the industry is complying with them. One of the nation's largest, independent providers of market-based manufactured hom e appraisals will explain the impact of these new rules and demonstrate how these new regulatory requirements can help you sell more homes. HUD - National issues facing the MH industry - Pam Danner 6) Thursday 11 AM to 12 Noon. The last seminar on Thursday will feature a special pro- gram featuring Pamela Beck Danner, adminis- trator of HUD's manufactured housing program. She will be addressing many industry issues, such as attached garages, tiny homes, and park mod- els, and how HUD plans to approach these is- sues in the future. She will offer plenty of time for questions and answers from the person directly responsible for administering the manufactured housing industry on the national level. Community Series Homes Isn't it time to get off that "used home merry- go-round" that waste your time and money with- out giving you the profit return you expect? Instead of chasing those older homes for your communities, learn what's one of the fastest growing trends in communities. Come and see what manufacturers are producing with "Com- munity Homes" designed specifically to fill older manufactured home communities with a new source of beautiful homes. Why not talk directly with some of the manufacturers building these new homes, such as Adventure Homes; Clayton Home Building Group; Clayton Middlebury; Clayton Maynardville; Clayton Wakarusa; TruMH; Champion Homes (Atlantic); Cham- pion Homes (Topeka); Dutch Homes; For- tune Homes; Redman Homes; Fairmont You Need To Be There! Cont. to 27