Issue link: https://read.dmtmag.com/i/594075
NOVEMBER 2015 27 THE JOURNAL mount. Marketing to Target Buyer Groups Reaching each target group with a compelling message will require an inexpensive yet targeted marketing strategy, including a landing page on your website specific to each group you target, SEO to make sure your intended audience ac- tually finds you, and a call to action that will let you qualify leads, capture contact informa- tion, and engage in marketing campaigns to nurture interest. For help defining your strat- egy, contact me at scott@power- marketing.com or call 240-420-6343. Scott Stroud is Business Development Manager for Power Marketing & Advertising, a full-service marketing firm working exclusively with housing companies and commu- nities. Scott is an Infusionsoft Certified Partner with over 30 years of exceptional results in marketing factory built homes, and can be reached at scott@Power- marketing.com or at 240-420-6343. T J Homes; Fleetwood Homes; Harmony Homes; Manufactured Housing Enterprises; Sunshine Homes and Skyline all under one climate-controlled roof! Don't miss this special opportunity to see first-hand what's happening in this rapidly growing sector of the manufactured housing in- dustry! As you can easily see, there are many opportunities to learn and take back home great ideas that can directly impact your bottom line. And it's all available in one convenient, comfortable location. It couldn't be easier and more accessible. Start with the Kentucky Exposition Center, a show venue that is considered the best facility of its kind in the nation, where you're assured of a show that offers ample exhibit space and amenities. Cou- ple this great venue with the Louisville Show's HEADQUARTERS HOTEL, THE CROWNE PLAZA, LO- CATED DIRECTLY ACROSS THE STREET FROM THE EXHIBIT HALL. Hotel rates will be affordable, $112 double/single and reservations can be made by calling: 888-233-9527 or by visiting their web link at: https://aws.passkey.com/event/13889331/owner/2812/home As with last year's show, we will again use QMS Services, Inc. of Alpharetta, GA to provide web link registration services. Their services proved to be a great help to all concerned parties before the show, during the show and after the show as well. http://www.prereg.net/2016/lmfs You're Invited to A Special Gathering The Kentucky Manufactured Housing Institute and the Manufactured Housing Institute cordially invite you to a special Appreciation Reception, being held Wednesday, January 20, at the Crowne Plaza Hotel to kick off the 2016 Louisville Manufactured Housing Show. Cocktails and hors d'ouvres will be served from 5 to 7 p.m. It's a great chance to catch up with associates and industry peers and exchange the latest information and gossip as the Show gets underway, Additional information regarding this year's Louisville Show will be sent out to all concerned ex- hibitors and guests in t he near future. If you have any questions about this year's show, please call Den- nis J. Hill at (770) 587-3350. \ 11