Beverage Dynamics

Beverage Dynamics Nov-Dec 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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www.beveragedynamics.com November/December 2015 • Beverage Dynamics 3 Volume 127, No. 6 • November/December 2015 Features 22 Retail Profi le: Gomer's An unconventional Kansas City chain. By Melissa Niksic 42 Deck the Aisles Festive brandy and Cognac packaging leads to sales. By Thomas Henry Strenk 45 Super-Premiumization A sunny forecast for high-priced wine. By Marnie Old 49 Holiday Merchandising Guide Value added packaging for the holiday season. 54 Sparkling Wine for All Seasons The category has grown far beyond Champagne. By Laurie Daniel 58 The Beers of Winter Cold weather brews. By Julie Johnson 61 2015 Advertising & Promotion Awards This year's winning brands and marketing campaigns. PG. 42 PG. 49 PG. 22 year anniversary 19 3 5 - 2 015 1935 - 2015 26 SPECIAL SECTION 80th Anniversary Coverage Beverage Dynamics: 1935 to 2015 By Jeremy Nedelka & Kyle Swartz November/December 20 far beyond Champagne. By Laurie Daniel 58 The Beers of Winter Cold weather brews. By Julie Johnson 61 2015 Advertising & 2015 Advertising & Promotion Awards This year's winning brands and marketing campaigns. PG. 42 to 2015 ADVERTISING & PROMOTION AWARDS ADVERTISING & PROMOTION AWARDS

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