www.beveragedynamics.com
November/December 2015 • Beverage Dynamics 3
Volume 127, No. 6 • November/December 2015
Features
22
Retail Profi le: Gomer's
An unconventional Kansas City chain.
By Melissa Niksic
42
Deck the Aisles
Festive brandy and Cognac
packaging leads to sales.
By Thomas Henry Strenk
45
Super-Premiumization
A sunny forecast for high-priced wine.
By Marnie Old
49
Holiday Merchandising Guide
Value added packaging for the holiday season.
54
Sparkling Wine
for All Seasons
The category has grown
far beyond Champagne.
By Laurie Daniel
58
The Beers of Winter
Cold weather brews.
By Julie Johnson
61
2015 Advertising &
Promotion Awards
This year's winning brands
and marketing campaigns.
PG. 42
PG. 49
PG. 22
year anniversary
19
3
5
-
2
015
1935 - 2015
26
SPECIAL SECTION
80th Anniversary Coverage
Beverage Dynamics: 1935 to 2015
By Jeremy Nedelka & Kyle Swartz
November/December 20
far beyond Champagne.
By Laurie Daniel
58
The Beers of Winter
Cold weather brews.
By Julie Johnson
61
2015 Advertising & 2015 Advertising &
Promotion Awards
This year's winning brands
and marketing campaigns.
PG. 42
to 2015
ADVERTISING
&
PROMOTION
AWARDS
ADVERTISING
&
PROMOTION
AWARDS