Beverage Dynamics

Beverage Dynamics Nov-Dec 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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www.beveragedynamics.com 26 Beverage Dynamics • November/December 2015 THIS MAGAZINE HAS BEEN ANYTHING BUT STAGNANT OVER THE PAST 80 YEARS. Not only the name has changed with the times — the content and readership has also undergone massive shifts, as the country and culture has changed. This publication began as Liquor Store & Dispenser in 1935, as a trade magazine serving the needs of retail beverage alcohol sellers, most of whom had no experience with the industry due to Prohibition. Its fi rst decade featured many patriotic covers, including a number that tracked the dwindling whiskey stockpiles during World War II, when distilleries were converted to alternative uses. Not long after, the fi rst name change took place, with Dispenser dropped from the title. The fi rst issue of Liquor Store debuted in 1950, at a time when alcohol sales were steadily increas- ing as the American middle class grew, and strong post-war economies drove sales higher (see charts later in this section for a breakdown of total sales over time). The following decades were not only a period of political and cultural change, but a also huge shift in beverage alcohol, as chain stores appeared for the fi rst time. Distributors and sup- pliers also experienced a period of consolidation: previously family-owned brands became public corporations (later to expand into global market leaders). >>

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