Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/599364
211,566 188,410 164,485 123,067 96,000 86,658 77,134 54,905 35,443 23,760 16,267 13,038 11,093 9,201 8,957 3,918 3,742 3,811 3,050 0 50,000 100,000 150,000 200,000 250,000 2014 2010 2005 2000 1995 1990 1985 1980 1975 1970 1965 1960 1955 1950 1945 1939 1930 1927 1922 Sales of All Beverage Alcohol ($ Millions) 1.6 1.7 1.8 1.7 1.8 2.1 2.6 2.8 3.0 3.3 3.3 3.6 3.9 4.4 5.9 5.5 5.0 5.2 5.4 1.0 2.0 3.0 4.0 5.0 6.0 7.0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Share of Disposable Income (%) Overall Consumption Americans love their beer. This chart, depicting overall consumption trends, shows the disparity in terms of spending and drinking between beer, and wine and spirits. Consumer spent more on beer some years than on spirits and wine combined. (Interestingly, though, consumers spent more on spirits than beer in the 60s and early 70s, despite drinking more brews — perhaps owing to the price point gap.) Readers may also notice that the ratio between beer consumption and spending widens through the years. This is likely the result of the craft beer craze: discerning drinkers are willing to purchase pricier brews. Also noteworthy is the overall growth of wine, which appears to be at the cost of spirits. Beer consumption and spending percentages stay relatively static through the decades, while spirits lose ground as wine's shares grow. SPIRITS Consumption Retail Spend Gallons % Share Millions $ % Share 325 8.5% 9,629 51.0% 393 8.2% 13,849 49.3% 433 7.5% 17,963 44.1% 438 6.6% 22,049 35.7% 388 5.7% 28,957 35.2% 355 5.3% 29,906 32.4% 330 4.9% 33,600 32.4% 365 5.0% 42,150 30.7% 432 5.6% 61,565 32.8% 486 6.3% 72,760 36.2% 504 6.6% 77,455 36.6% 432 5.6% 61,565 32.8% 433 7.5% 17,963 44.1% 504 6.6% 77,455 36.6% 388 5.7% 28,957 35.2% 325 8.5% 9,629 51.0% 330 4.9% 33,600 32.4% WINE Consumption Retail Spend Year Gallons % Share Millions $ % Share 1967 197 5.1% 1,088 5.8% 1972 327 6.8% 2,505 8.9% 1977 401 7.0% 3,987 9.8% 1982 514 7.8% 7,289 11.8% 1987 591 8.7% 12,210 14.8% 1992 477 7.1% 12,195 13.2% 1997 510 7.5% 13,718 13.2% 2002 584 8.0% 20,530 15.0% 2007 694 9.0% 27,925 14.9% 2012 758 9.9% 28,890 14.4% 2014 781 10.2% 31,090 14.7% BEER Consumption Retail Spend Gallons % Share Millions $ % Share 3,313 86.4% 8,150 43.2% 4,053 84.9% 11,718 41.7% 4,898 85.5% 18,766 46.1% 5,667 85.6% 32,443 52.5% 5,803 85.6% 41,128 50.0% 5,847 87.5% 50,197 54.4% 5,922 87.6% 56,398 54.4% 6,356 87.0% 74,435 54.3% 6,586 85.4% 97,940 52.3% 6,443 83.8% 99,120 49.4% 6,372 83.2% 103,171 48.7% 40 Beverage Dynamics • November/December 2015 www.beveragedynamics.com