StateWays Nov/Dec 2015

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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41 StateWays ■ ■ November/December 2015 SPARKLING WINE / CHAMPAGNE Barefoot Bubbly, part of E&J Gallo, with sales that were up more than 22 percent from 2013 to 2014. Barefoot Bubbly actually started with sparkling versions of pinot grigio, white zinfandel and chardonnay, and added its Brut Cuvée in 2008. Since then, the brand has expanded with products like pink moscato and berry fusion and has become the No. 4 domestic sparkling brand. André, an- other Gallo product, is the bestselling domestic bubbly, at 2.8 million cases. Categories like Champagne and Prosecco have orga- nizations to represent and promote them, but domestic producers are on their own. Korbel runs promotions all year, says Margie Healy, the company's vice president of communications – Korbel for Brunch, for example. For the holidays, Korbel will have in-store displays as well as a cross-promotion with Stella Artois beer. A holiday TV ad campaign encouraging consumers to "Celebrate It All" will run from late October through February on networks ranging from Bravo to BET to Univision. Chandon's holiday sales program, "Bestie Wishes," includes a holiday-themed bottle of blanc de noirs for retail sales; a "wish knot" necker for bottles; and holiday displays like a 48-bottle tree rack, according to Chandon spokeswoman Korinne Munson. PROSECCO Prosecco is a sparkling juggernaut. Imports to the U.S. increased by nearly 34 percent this year vs. the previous year, to a total of more than 3.8 million cases, accord- ing to the Prosecco Consortium. Prosecco hails from northeastern Italy, traditionally in the hilly area around Valdobbiadene and Conegliano. But demand for it got so high that the production zone was expanded in the late 2000s to encompass nine provinces and a lot of fl at vine- yard land. Although some Prosecco – which relies mostly on the glera grape — is semi-sparkling (frizzante) or even still, the vast majority is fully sparkling, or spumante, and is dry or slightly sweet. The bubbles are most often pro- duced using the charmat method. One reason for Prosecco's immense popularity is price. Although there are expensive Proseccos, mainly from the hilly areas, most are in the $12-$14 range. Consumers, LEADING BRANDS OF CHAMPAGNE (9-LITER CASES) '13/'14 BRAND SUPPLIER 2013 2014 % CHANGE Veuve Clicquot Moet Hennessy USA 370 405 9.5% Moet & Chandon Moet Hennessy USA 350 370 5.7% Perrier-Jouet Pernod Ricard USA 71 71 0.0% Dom Perignon Moet Hennessy USA 57 59 3.5% Piper Heidsieck Remy Cointreau 51 45 -11.8% Total Leading Champagne Brands 899 950 5.7% Source: Wine Handbook 2015. For more information, visit LEADING BRANDS OF SPARKLING WINE, (9-LITER CASES) '13/'14 BRAND SUPPLIER 2013 2014 % CHANGE Andre/Wycliff E & J Gallo Winery 2,915 2,820 -3.3% Cook's Constellation Brands 1,755 1,855 5.7% Korbel Brown-Forman Beverages 1,284 1,323 3.0% Barefoot Bubbly E & J Gallo Winery 940 1,150 22.3% Verdi Spumante Carriage House Imports 1,135 1,122 -1.1% J. Roget Constellation Brands 706 777 10.1% Freixenet Freixenet USA 519 541 4.2% Martini & Rossi Asti Bacardi USA 505 518 2.6% Domaine Chandon Moet Hennessy USA 395 430 8.9% Cristalino Cava CIV USA 440 430 -2.3% Total Leading Brands 10,594 10,966 3.5% Others 6,886 7,214 4.8% Total Sparkling Wine 17,480 18,180 4.0% Source: Wine Handbook 2015. For more information, visit

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