Issue link: https://read.dmtmag.com/i/60637
APRIL 2012 J OURNAL April 2012 The Magazine For Manufactured & Modular Housing Professionals ABOUT THE COVER This month's cover photo is courtesy of RV/MH Hall of Fame. Hall of Fame Rebounds RV/MH Searer Named New President VOL. 32 NO. 4 JOURNAL President&Publisher .......................Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner CirculationManager ........................ShirleyVisser Photography ............................JamesVisser,Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . .Danny Ghorbani MH Association for Regulatory Reform and Richard Jennison, Manufactured Housing Institute rv/mh hall of fame restructures The RV/MH Heritage Foundation restructures financial obligations. community management perspective Featured this month is articles on community management. mharr viewpoint Danny Ghorbani discusses homeowner- community issues. service & set-up George Porter discusses the recent tornado outbreak in the Midwest. mhi focus Manufactured Housing Institute discusses confronting the affordability crisis. development marketing Ed Hicks discusses unexpected loss of residents in communities. community consultant Frank Rolfe discusses what happens when we all get full? sales management Grayson Schwepfinger discusses selling to the dominant buying motive. marketing consultant Scott Stroud discusses helpful ways to "tell your story". 6 9 12 14 18 20 22 24 26 Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Volume 32 Issue 4. THE JOURNAL is sent monthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Co. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is dis- tributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816. Don't Miss Out... The May Issue is our What'sNew -- SuppliersEdition Reserve your ad space now. Call 706-655-2333 Development Finance,Marketing & Retailing . . . . . . . .Ed Hicks Service&Set-Up ...........................GeorgePorter Sales Management . . . . . . . . . . . . . . . . .Grayson Schwepfinger Modular Consultant ..........................ScottStroud CommunityConsultant ........................FrankRolfe The ONLY Monthly Industry Magazine! contents THE THE Change Service Requested PRESORTED STANDARD US POSTAGE PAID BEAVER DAM, WI PERMIT NO. 577