Boating Industry

January 2016

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LAUNCH January 2016 | Boating Industry | 11 SAME-STORE SALES REPORT November same-store sales grew 1.7 percent from the previous year. However, the only category to increase in the 12 months ending in November 2015 was service, up 8.0 percent year-over-year. Both parts and sales were down at 9.2 percent and 2.4 percent, respectively. Parts Service Department Department Major Units Overall 9.2% 8.0% 2.4% For more information on this report and other industry data, go to 1.7% Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. Sales Volume New Boat Inventory KPIs Used Boat Inventory % of Gross Margin Net Profit 42.1% 3.8% 3.2% 12.6% 15.8% 22.6% 0% 10% 20% 30% 40% 50% Total personnel Total advertising Total floor plan interest Total semi- fixed Total fixed Total net operating profit 12.9% $8,350,815 through Oct 2014 $9,428,418 through Oct 2015 12.6% $2,601,355 through Oct 2014 $2,929,878 through Oct 2015 5.6% $413,301 through Oct 2014 $390,224 through Oct 2015 Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit 31.6% $573,059 through Oct 2014 $753,885 through Oct 2015 David Parker congratulates his 35 clients in Boating Industry's 2015 Top 100 Dealers We also congratulate our clients who received: DAVID PARKER Parker Business Planning, Inc. Twenty Groups & Consulting 309 Cherokee Drive Orlando, FL 32801 407-843-8808 DEALER OF THE YEAR Gordy's Lakefront Marine, Inc BEST DIGITAL STRATEGY Parks Marina BEST MARKETING Action Water Sports BEST SERVICE DEPARTMENT Seattle Boat Company MOST INNOVATIVE Singleton Marine BEST TRAINING & BENEFITS Strong's Marine Action Water Sports Atwood Lake Boats, Inc. Boat Town, Inc. Buckeye Sports Center, Inc Candlewood East Marina Chessie Marine Sales, Inc. Cleveland Boat Center Dockside Marine Fogarty's Lake Flower Marina Futrell Marine Gordy's Lakefront Marine, Inc Hagadone Marine Group Lake Viking Marine Marine Sales Marine Specialties Boat Sales & Service Mark's Marine Inc N3 Boatworks Off Shore Marine, Inc. Parks Marina Rayburns Marine Regal & Nautique of Orlando Seattle Boat Company Singleton Marine Skier's Marine Slalom Shop Boats & Yachts South Florida Mastercraft South Shore Marine Starboard Marinas / The Harbor Strong's Marine Superior Boat Repair & Sales The Boat House The Boat Shop The Great Outdoors Marine Town & Country Marine WakeSide Marine

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