Boating Industry

January 2016

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CONTENTS Boating Industry 4 | Boating Industry | January 2016 8| DARLENE BRIGGS WINNER A Q&A with Melissa Danko 9| INDUSTRY NEWS Updates from Cabela's, Fishing Holdings and more 9| HOT SPOTS Double-digit growth in jet boats 10| SEARCH SCORECARD Median boat listing prices 11| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators 11| SAME-STORE SALES REPORT Sales up 1.7 percent on strong service numbers Product Guide 38| APP DIRECTORY A guide to apps to help you run your business better Products & Services 40| NEW PRODUCTS FROM HONDA, PREMIER AND MORE Top 100 Spotlight 42| MIAMI SKI NAUTIQUE REACHES OUT TO NEW MARKETS DEPARTMENTS Launch THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA .com ONLINE THIS MONTH ONLINE TOP 100 APPLICATION If you think you've got what it takes to be on the 2016 Top 100, apply using our online application. The easy online process allows you to work on the application, save it and return to it as much as needed. The 2016 application is now available! Go to for more information or to apply. FIGURING OUT F&I The fi nance and insurance department can be one of the most profi table departments in a dealership – but it's also rife with potential pitfalls. In our new series, industry expert Myril Shaw shares tips and tactics to make the most out of your F&I department. SELLHORST: WHAT WILL YOU DO TO ENSURE A BETTER 2016? In a recent blog post, Matt Sellhorst wrote about getting better results in 2016: "Ever hear that the defi nition of insanity is doing the same thing and expecting different results? It's an old say- ing, I think attributed to Albert Einstein (or at least that's what the Internet said). "Whoever said it, the idea is true. If you want different, better, easier, more profi table results you need to do something different than what you've been doing. "So, let me ask you this: What are you going to do in 2016 that will generate better results than you had in 2015? … "All too often when I talk with dealers, its not that no one has good ideas. It comes down to no one has the time to sit down and actually do it. … "Block out a couple of days, make a plan and get to work on that one thing that will make a difference in your dealership." Read more at FOLLOW US ON: @BoatingIndustry

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