Small
businesses
rarely
survive
the
second
year,
never
mind
the
second
generation.
For
the
businesses
that
do
last,
it's
often
diffi
cult
to
keep
the
business
in
the
family
(and
the
family
members
in
the
business).
But
success
stories
do
exist
–
and
are
more
common
in
beverage
alcohol
retailing
than
many
other
industries.
In
the
following
pages,
we've
profi
led
four
retailers
and
one
supplier
that
are
all
in
at
least
their
third
generation
of
family
control.
They
serve
as
models
for
businesses
just
starting
out
and
those
going
through
transition.
They've
experienced
family
infi
ghting
and
the
temptation
of
selling,
and
know
how
to
manage
spouses,
siblings,
parents,
children
and
grandparents
all
working
together
under
one
roof.
These
companies
measure
success
in
decades
and
generations,
not
by
quarterly
earnings
and
short-term
growth.
Their
longevity,
consistency
and
family
relationships
are
what
make
the
beverage
alcohol
industry
strong
and
resilient.
IN
THIS
SECTION
29
…
Brown-Forman:
A
VISION
OF
PERPETUITY
34
…
34
…
34
Hi-Time:
TOAST
OF
THE
TOWN
38
…
Liquor
Barn:
A
FATHER
AND
SON
OPERATION
40
…
Peco's:
A
FAMILY
HEIRLOOM
42
…
Buster's:
ALL
IN
THE
FAMILY