GeoWorld April 2012

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Vol. 25, No. 4 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Integrated Content EDITOR IN CHIEF, GEOWORLD, GEOPLACE.COM AND GEOREPORT Todd Danielson, CHIEF NEWS CORRESPONDENT L. Scott Tillett EDITORIAL AND SOCIAL MEDIA ASSISTANT Kelly Thomas GeoTec Event CONFERENCE SHOW MANAGER Katie Smith, CONFERENCE PROGRAM MANAGER Todd Danielson, Contributing Editors Peter Batty, Joseph K. Berry, Ron Bisio, Mark Dolezel, Ron Lake, Janet Jackson, Mark Reichardt, Erik Shepard, Daniel Sui, Nigel Waters, Patrick Wong Editorial Advisory Board Dan Adams TOMTOM Chris Andrews AUTODESK INC. Peter Batty UBISENSE Jack Dangermond ESRI Charles H. Drinnan EWAM ASSOCIATES Jim Farley ORACLE CORP. Connie Gurchiek TRANSCEND SPATIAL SOLUTIONS William Holland REDGIANT ANALYTICS INC. Anup Jindal RMSI Roy Kolstad NAVTEQ Ron Lake GALDOS SYSTEMS David Linden SAIC Xavier Lopez ORACLE CORP. Dale Lutz SAFE SOFTWARE Carey Mann BENTLEY SYSTEMS INC. Carl Reed OPEN GEOSPATIAL CONSORTIUM INC. Walter S. Scott DIGITALGLOBE David Sonnen IDC Mladen Stojic ERDAS INC. Steve Woolven APPLANIX CORP. Production PRODUCTION DIRECTOR Mary Jo Tomei, ART DIRECTOR Kathleen Sage, Advertising WORLDWIDE ADVERTISING ACCOUNTS MANAGER Craig Miller,, 213-596-7228 List Rental, Reprint Marketing Services Cheryl Naughton, M2MEDIA360 CEO/PRESIDENT Marion Minor VICE PRESIDENT, FINANCE AND OPERATIONS Gerald Winkel VICE PRESIDENT, CIRCULATION AND COLLATERAL SERVICES Joanne Juda-Prainito PRODUCTION AND OPERATIONS DIRECTOR Mary Jo Tomei GeoWorld is published monthly by M2MEDIA360, a Bev-Al Communications Company. Authorization to photocopy items for educational, internal or personal use, or specific clients, is granted by M2MEDIA360, provided appropriate fees are paid prior to photocopying items, please contact Cheryl Naughton, M2MEDIA360 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Phone: (847) 720-5600 Fax: (847) 720-5601 e-mail: Web: CIRCULATION: For subscription inquiries and customer service questions please call 845-856-2229. © 2012 BY M2MEDIA360 All rights reserved. ISSN# 0897-5507 Canadian GST# 82917 9944 RT 0001 Canadian CPM #1528653 Single Copy Price U.S $8.00, Single Copy Price Canada/Mexico/Foreign $12.00 2 GEO W ORLD / APRIL 2O12 Mobility/GPS Special Issue GeoWorld Services GeoWorld Online Visit GeoWorld at for online reviews, features, news, classified ads and event listings. GeoMarketplace The GeoMarketplace resource directory provides an easy means to connect with product and services vendors. Indexed listings of imagery, data, data conversion, hardware, mapping/surveying, mobile mapping, software development and Web services will appear monthly. Contact Cheryl Naughton at for more information. Reprints Order custom reprints of GeoWorld columns and features on glossy magazine stock in black and white or full color, individualized with company logos, photos or advertising insertions. For reprints, please contact: Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail Advertising To advertise in GeoWorld, contact Craig Miller, worldwide advertising accounts manager [213-596-7228,]. Subscriptions To order a GeoWorld subscription, visit the magazine's Web site ( To report an address change or correct circulation problems, contact Customer Service [845-856-2229]. List Rental Order custom mailing lists from GeoWorld if you are looking for professionals in the geospatial industry working with GIS applications in government, utilities, education and the private sector. Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail All names are proven direct-mail responsive, and they are all selectable by title and business. One phone call will guide you toward the best list choices for your needs. FROM THE ARCHIVES GeoWorld magazine has built a reputation as a trusted source of information with consistently forward-looking and authorita- tive content. We were the first publication to address the needs of the GIS user community, and we have enjoyed much success as the industry "found its footing" and expanded into a wide range of disciplines. We feel lucky to have served a dedicated readership for more than two decades. The content of each GeoWorld issue has been posted online at since 1996. This rich resource provides perspective on technology development and clear relevance to the challenges faced today.To highlight some of the infor- mational resources available, each issue will feature archived stories relating to that issue's cover story. Simply click on "Articles & Archives" at the top of the menu bar on, and type in a few of the key words from the fol- lowing list to find the full article on our site. April 2011 Mobile GIS/GPS Advances Public Health Response By Matthew Simon October 2010 Mobile Devices: The New Force in Geospatial-Intelligence Reporting By Carolyn Gordon August 2010 Putting Vehicle Fleets on a Fuel Diet: GPS-Based Fleet Tracking "Leans and Greens" Operations By Renaat Ver Eecke BY MATTHEW SIMON Health Response T Advances Public GIS/GPS Mobile BY CAROLYN GORDON hrough the millennia, early practitioners used simple tools and instruments to document the new world— one mountain, river, prairie and ocean at a time. 18 G E O W O R L D / A P R I L 2 O 1 1 Now analysts measure, map and monitor the world's geographic regions with remarkable precision. Automated software tools are redefining geospatial analysis, and an explosion of mobile devices record every detail. Around the clock, commercial and tactical satellites, aerial vehicles, and private citizens are snapping images of Earth from all angles. As quickly as digital data can be uploaded to the Internet, they're immediately avail- able for viewing, sharing and analysis, creating a global database of free information. The availability of instant data is changing the way individuals, businesses and governments operate. It's becoming increasingly useful for many activities in everyday life, ranging from finding the shortest driving route while avoiding toll roads to recovery and evacuation missions, such as the 7.0-magnitude earthquake in Haiti earlier in 2010. "Before the January 12 earthquake, widely available maps of the country of Haiti had little more than a few highways and roads," wrote Andrew Turner, a self-described "neogeographer," on ( life/10/1/openstreetmap-haiti). "The capital city of Port- au-Prince was a shaded outline that suggested a city. The problem was that Haiti, the poorest country in the Western Hemisphere, had been ignored by traditional commercial data providers. Few could afford a GPS, so why build digital maps of roads or buildings? "When the earthquake struck and crisis respond- Mobility/GPS Special Issue ers began planning their aid, they were left without a means to identify cities, routes of entry, buildings, parks, or much of anything that would allow them to know how to possibly provide support to the citizens of Haiti," he added. 22 G E O W O R L D / O C T O B E R 2 O 1 0 Industry Trends Health Mapping

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