Tobacco Asia

Volume 19, Number 5

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26 tobaccoasia / Issue 5, 2015December/January) In the same vibrant collection inspired by the colourful nights of Rio de Janeiro is a lightweight lighter bearing a large trigger and the playful moon crescent green and yellow logo of the Escurio line. Developed by leading engineers and manufac- turers of luxury smoking products and designed to fit the hand perfectly, Lotus lighters show excel- lent craftsmanship work, are reliable, beautiful and fairly affordable. They are also available in The Wall of Cigar in Macau. Providing numerous surfaces, cigar accessories are also an ideal branding platform. As says Tony Hyman, who has collected one of the most com- prehensive collection of cigar memorabilia, "cigar boxes were designed by the pioneers in point- of-sale package design and used by the pioneers in modern marketing. Their use of cutting-edge technology materials combined with an uncanny response to customers' wants paved the way for modern advertising."

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