Issue link: https://read.dmtmag.com/i/62228
Profi le Fleet Insider "We have a very diverse customer base," Jay says, which includes such clients as Kroger, Costco and other retail gro- cery outlets and distributors, and the single truck Jeff started with in 1979 has turned grown organically over the years into a 400-truck fl eet that runs from its Salt Lake City, Utah, headquar- ters to what England calls the "Western 11" — Arizona, Califor- nia, Oregon, Washington, etc. Until 2000, though, England says growth was slow and system- atic. The carrier had about 200 trucks, "then we started to see some very rapid growth," he says. "As our customers' needs grew, we grew. There was a lot more de- mand for our services in the West, so that's where we grew. We've basically doubled in size since." Pride has a near 1 to 1 ratio of drivers to trucks, and the carrier employs about 400 drivers, all company. England says the carrier prides itself in being a midsize fl eet that "treats its drivers like a small carrier would. We know our drivers by their fi rst name and really try to make a family-like en- vironment. They're what allow us to provide top-notch service, and our focus is on having a different culture for drivers." Today, the company hauls primarily produce, England says, and the West Coast market has continued to be a sustainable area for them, he says. England says the company's also been able to keep its business segmented well, and no customers make up more than 10 percent of the company's total revenue. England has been with the company 20 years, continuing to work with his father to sustain and grow Pride. "We've got a long trucking heritage in this family," Jay says. He says the company, because of its size, can capitalize on the good things a big carrier can af- ford, amenities such as PrePass, auxiliary power units and home time every seven to 10 days. Last year, as an exclamation point to it's endured growth and success, the company was named by the Truckload Carriers Association as one of the Top 20 Fleets to Drive For. PRIDE TRANSPORT LOCATION: Salt Lake City FOUNDED: 1979 PRIMARY FREIGHT: produce, frozen food NUMBER OF DRIVERS: 400 drivers NUMBER OF TRUCKS: 400 tractors AREA OF OPERATION: western 11 states CONTACT: http://www.pridetransport.com DRIVER $0 Down $1 Buyout Lease Purchase • No Credit Check • Walkaway Lease • Utilization Pay SCAN TO APPLY ONLINE DRIVEN. Company Positions with Benefits Lease Purchase and Owner Operators Welcome GUARANTEE PAY! SIGN-ON BONUS! 6 months experience RESPECT J INTEGRITY J FREEDOM Circle 313 on Reader Service Card or visit truckersnews.hotims.com MAY 2012 | TRUCKERS NEWS | 61 Please contact us at 800-509-2021 or www.oandstrucking.com.