www.BoatingIndustry.com
February 2016 | Boating Industry | 3
Volume 79 | Number 2
CONTENTS
Boating Industry
16
At The Helm
6| YOUR YEAR TO BE RECOGNIZED
EDITORIAL COLUMNS
SERVICE SUCCESS
How the best dealers build an effi cient
scheduling system
DESTINATION:
MARINA
Marinas evolve from a point of
launch to family destinations
BIG MONEY
Economic rebound good for industry, but
stronger U.S. dollar making exporting
more diffi cult
MARKET TRENDS: PONTOONS
Pontoon boats drove the boating industry's
rebound in the wake of the downturn. But are
they still leading the way?
MARKET FOCUS: MARINA
Today's marinas built for longevity, storm
resistance
FEATURES
20
24
28
36
28
20
16
COVER STORY