Boating Industry

February 2016

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Page 2 of 43 February 2016 | Boating Industry | 3 Volume 79 | Number 2 CONTENTS Boating Industry 16 At The Helm 6| YOUR YEAR TO BE RECOGNIZED EDITORIAL COLUMNS SERVICE SUCCESS How the best dealers build an effi cient scheduling system DESTINATION: MARINA Marinas evolve from a point of launch to family destinations BIG MONEY Economic rebound good for industry, but stronger U.S. dollar making exporting more diffi cult MARKET TRENDS: PONTOONS Pontoon boats drove the boating industry's rebound in the wake of the downturn. But are they still leading the way? MARKET FOCUS: MARINA Today's marinas built for longevity, storm resistance FEATURES 20 24 28 36 28 20 16 COVER STORY

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