Boating Industry

February 2016

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CONTENTS Boating Industry 4 | Boating Industry | February 2016 8| EPA DECISION WILL MEAN MORE E15 New ethanol levels could pose challenges for boaters 9| HOT SPOTS Pontoon boat sales up 9.4 percent 10| SAME-STORE SALES REPORT December same-store sales down 2.0 percent 10| SEARCH SCORECARD Boats-for-sale site page views by region 10| INDUSTRY NEWS Updates from NMMA, Baja, Mercury and more 11| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators Research 14| FISHING BOATS, PONTOONS TOP PICKS FOR 2016 Product Guide 38| WEB SERVICES A guide to companies offering digital products Products & Services 40| NEW PRODUCTS FROM MASTERCRAFT, DOMETIC AND MORE Top 100 Spotlight 42| BMC BOATS GROWS EMPLOYEES, COMPANY WITH TRAINING FOCUS DEPARTMENTS Launch THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA .com ONLINE THIS MONTH ONLINE TOP 100 APPLICATION If you think you've got what it takes to be on the 2016 Top 100, apply using our online application. The easy online process allows you to work on the appli- cation, save it and return to it as much as needed. The 2016 application is now available! Go to for more information or to apply. SIGN UP FOR FREE ENEWS Not getting enough Boating Industry? Be sure to sign up for our free enewsletter, delivered twice a week to your inbox. It's the best way to stay up-to-date on the latest news, trends and data affecting the boating industry. Sign up at YEARGIN: THANKS CONGRESS AND MR. PRESIDENT In a recent blog post, Correct Craft CEO Bill Yeargin wrote about positive developments in Washington: "At different times all of us ... wonder how our leaders [in Washington, D.C.] could miss some of the most obvious things. Many of us are quick to complain when we see this happening. "At other times our leaders get it right and when they do they should be given credit for it. That happened [in December] on three signifi - cant issues impacting the boating industry. … "Congress approved and President Obama signed a $305 billion, fi ve-year infrastructure program that is the largest and longest infrastructure bill out of D.C. in more than a decade. … "In the same infrastructure bill there was language to extend the Export- Import bank through 2019. … "Finally, in December Congress approved and the President signed the 'tax- extenders' bill. … "Each of these bills are good for the boating industry. Additionally, all of these bills were passed in a bipartisan fashion, which demonstrates that sometimes com- mon sense does prevail, and those who were involved should be commended." Read more at FOLLOW US ON: @BoatingIndustry

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