www.BoatingIndustry.com
20 | Boating Industry | February 2016
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n order to effectively sell the boating lifestyle, marinas are increasingly turning their
facilities into a hub of activity. The marina of today has evolved from a mere launch
point to an all-day destination.
We spoke with top marinas to discuss what areas of their business held the most
potential for driving traffi c and sales, and we created a roadmap for anyone looking to
maximize their marina's potential.
Marinas evolve from a point of launch to family destinations
BY BRIANNA LIESTMAN
