Good Fruit Grower

February 1

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6 FEBRUARY 1, 2016 GOOD FRUIT GROWER Pear Bureau Northwest launches new website P ear Bureau Northwest has launched a redesigned trade website focused on the business of pears to grow pear sales. Visitors to will fi nd information about pear varieties and availability, marketing trends and research, and promotion and merchandising materials. The site is also home to the new USA Pears University, which offers resources to help produce professionals improve their pear knowledge, including an online training course covering handling and merchandising. The mobile- and tablet-ready site also features instructional videos for demonstration and sampling staff. "We hear from produce managers that training is the single most important way to improve performance and enhance the shopper's experience. Our training program helps to suc- cessfully fi ll this need and set up retailers for better success in the pear category," said Kevin Moffi tt, Pear Bureau Northwest president and CEO. The website also features a Marketing Tools section that includes a point-of-sale material gallery as well as links to download customizable header cards and a social media toolkit. Pear Bureau Northwest is a nonprofi t marketing organi- zation established in 1931 to promote fresh pears grown in Washington and Oregon on behalf of nearly 1,600 growers. For more information, visit, or for retail trade information, visit QUICK BITES People and industry in the news. Read more Fresh Updates at Pear Bureau Northwest's redesigned website at features information on pear varieties and marketing trends. PLAY Kathy Stephenson from Pear Bureau Northwest talks about how they are helping retailers market fresh pears. Watch the video at Call us FIRST for the largest selection of trees and rootstocks available NEW APPLE rootstock! 1-800-421-4001 Phone: 503-538-2131 Fax: 503-538-7616 E-mail: Web: From the breeders of Bud 9: • Vigor between M-9 T337 and M-9 Pajam®2 • Yield efficiency similar to M-9 T337 • Dwarfing • Cold hardy • Disease resistant • Fireblight tolerant B10 ® cv. Mich 96 USPP 21,223 Services are FREE TO GROWERS! Future contracts for cherries, pears, and apples; ALL ROOTSTOCKS.

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