Cheers

Cheers - January 2016

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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NEW ! © 2015 Best Damn Brewing Co., Best Damn Root Beer, St. Louis, MO #BESTDAMN | BESTDAMN.COM THE BEER IT S TIME SOMEONE put ' IN ROOT BEER . that's best damn 1 Scarborough Multi-Market 2015 2 IPSOS Alcohol Shopper Panel - Past 12 months 11/2015 Best Damn Root Beer delivers a fresh take on the classic & sweet soda fountain taste with a brand that embraces the perfectly imperfect while remaining approachable and infectiously positive. that's the best damn root beer you have to offer in 2016. THESE MILLENNIAL CONSUMERS ARE CONSISTENTLY SEEKING VARIETY IN THEIR FLAVOR CHOICES. 2 there are over 2,000 root beer brands in the u.s. today with consumers aged 21 - 34 the most liKEly age group to have had one in the past 7 days. 1 61% MORE LIKELY TO TRY A FMB. THEY ARE: 33% MORE LIKELY TO HAVE TRIED A BEER FOR THE FIRST TIME RECENTLY. • •

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