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28 STiR tea & coffee industry international / Issue 1, 2016 (February/March) www.world-of-coffeeandtea.com BREW IN ASIA THE BEST Koelnmesse Pte Ltd Ms. Jennifer Chiah Tel: +65 6500 6738 Fax: +65 6294 8403 j.chiah@koelnmesse.com.sg 3rd International Trade Exhibition for the Coffee and Tea Industry in Asia Jointly organized by Powered by THAIFEX-World of Food Asia The Thai Chamber of Commerce New Location at Challenger Hall 1 Returning Favourites at 2nd Celebrity Coffee Bar! From Freestyle Latte Art Design, Personalized Brew to World Champions and their secrets of the trade. Mark Your Calendar! 2016 25 - 29 May IMPACT Challenger Hall 1 IMPACT Exhibition & Convention Center Bangkok, Thailand C M Y CM MY CY CMY K WoCT16 89x254mm STIR Mag Ad.ai 1 27/1/16 4:38 pm contraction in labor. My labor costs will go down relative to the vol- ume." "Raising my rates is not an option," she stressed. "We all pretty much operate on a level playing field. You have to make business decisions according to changes in the environment. You never know what's coming," she said. Hartstrom emphasized the "higher level of customer ser- vice" that quality coffee warehousers provide and said importers value that service. "Each importer has a unique set of expectations on how they want to work with their customer. You're their advo- cate with the customer. You want to provide the best pos- sible service," she said. Last year when labor disputes disrupted the West Coast coffee trade the Pacific Coast Coffee Association's transportation com- mittee, chaired by Dave Weber of Annex Warehousing, kept as- sociation members up to date with timely postings during the most critical times of the negotiations. PCCA has been actively involved in resolving coffee indus- try issues for decades. Front St. in San Francisco, where PCCA was headquartered, was once the center of West Coast coffee trading. Today most green coffee is offloaded at hub ports in Oakland, L.A., and Seattle-Tacoma. PCCA continues to offer guidance on legislative and regu- latory challenges along the coffee supply chain. The association provides numerous opportunities during the year for members to socialize, network, and learn about the business, said Johnny Hornung, PCCA president and v.p. pur- chasing and sales at Incasa Instant Coffees in Berkeley, Calif. Annual conventions, holiday parties, cupping competitions, as well as webinars and other ad-hoc events keep members en- gaged with the coffee industry in the western US, he said. Learm more at www.paccoffee.com Pacific Coast Coffee Association Keeps Roasters in the Know Fading into obscurity. San Francisco and Oakland were once the leading coffee destinations on the West Coast. Portland now looks like it will suffer the same fate. The regional hubs in Long Beach, Los Angeles and Seattle-Tacoma now handle the majority of green coffee imports.