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www.fueloilnews.com | FUEL OIL NEWS | MARCH 2016 13 BUSINESS OPERATIONS NEWS KEN DOYLE NAMED SEPA CHIEF OPERATING OFFICER Kenneth A. (Ken) Doyle, an association executive with more than four decades of experience, has stepped into the role of executive vice president and chief oper- ating officer for the Solar Electric Power Association. As COO, Doyle joins the non- p r o f i t ' s e x e c u t i v e leadership team and provides oversight in programs and meetings, finance, operations, marketing, member- ship, human resources, and management information systems. Doyle served for 34 years as the executive vice president and CEO of the Society of Independent Gasoline Marketers of America, the trade association representing the inter- ests of America's leading fuel marketers. Most recently, he was president of Doyle Association Consulting, LLC, an association consulting firm. "We are pleased to welcome an asso- ciation executive with Ken's experience and expertise to SEPA," said, Julia Hamm, the organization's president and CEO. "Ken has an impressive list of accomplishments that will strengthen SEPA's continuing efforts to advance the use of clean, sustainable electricity in an energy marketplace that is undergoing dramatic change." Doyle currently serves as chair of the National Association Executive Forum and is a fellow of the American Society of Association Executives. He is a graduate of the University of Arizona and is a certified association executive. ED YEAKER MARKETING Ed Yeaker Marketing offers "big company" training and experience. Now available with the outsource flexibility that makes it more affordable than adding a full-time employee with benefits. The process starts with an objective review of vital signs to determine problems and opportunities, and follows up with specific projects to establish or revise business and marketing direction. Projects can include: Business and marketing plans with goal setting Branding and positioning with cre- ation of new product and service names, plus a unique selling proposition Market research of customer and pros- pect usage and attitudes Testing to help develop new products, services, markets and segments Advertising/promotion campaigns using traditional/online/mobile media Monitor marketing activities/ad agency for evaluation and accountability Case history examples of the process are available, based on what customers need rather than on what companies are selling from work for Colgate, Nabisco, McGraw- Hill, Scarsdale Ford, Bassett Furniture, Johnson & Johnson, Digestive Disease & Nutrition Center of Westchester, Avis, RCA, YWCA of Central Westchester and many more. After an initial meeting with pro- spective clients Ed Yeaker Marketing will outline the scope of work that's indicated from its assessment of their business and provide a covering fee estimate. Custom promotional products also supplied at pro- mosupportonline.com Ed Yeaker Marketing, White Plains, N.Y.; contact: (9l4) 949-1165/eyaims@veri- zon.net API LAUNCHES WEBSITE TO CONNECT VETERANS TO JOB OPPORTUNITIES IN OIL AND GAS U.S. Senate Committee on Veterans' Affairs member Joe Manchin (D-WV) joined the American Petroleum Institute to launch the Veterans Energy Pipeline—www.veter- ansenergypipeline.com—a new web-based tool that will help connect current mem- bers of the armed forces and veterans to civilian employment opportunities in the oil and natural gas industry. "Our goal is to build on the successes of America's energy revolution and help those serving our country, as well as veterans, transition into well-paying careers in the oil and gas industry," said API President and CEO Jack Gerard. "This unique forum will provide important information about the industry, the outlook for job opportunities and useful job-hunting tools and resources." In an indication of the long-term employment needs of the industry, a recent study from IHS Global, estimates that more than 950,000 job opportunities could be created by 2020 and nearly 1.3 million job opportunities through 2030 across the country in the oil and natural gas industry. "In the next decade or so approximately half of the industry's current technical per- sonnel will retire," said Gerard. "Replacing these jobs and filling anticipated new ones will be critical to maintaining our nation's position as a global energy leader." The Veterans Energy Pipeline tool helps to identify which career opportunities are best suited for the applicant based on a job task analysis that compares job duties and tasks of military occupations to the poten- tial energy job's responsibilities, expected duties and desired skill sets. It also provides an important forum where civilians can learn about the skills that service members and veterans bring to their jobs, such as reliability, attention to detail and the ability to handle pressure well. API thanked Sen. Manchin for his ongo- ing commitment to help reduce veteran unemployment, and for his support of the API Veterans Energy Pipeline. API is a national trade association rep- resenting all facets of the oil and natural gas industry. l F O N Kenneth A. Doyle API aims "to help those serving our country… transition into well- paying careers in the oil- and-gas industry." — Jack Gerard, API's CEO