The home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th year, Fuel Oil News is doing more than just holding
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www.fueloilnews.com | FUEL OIL NEWS | MARCH 2016 31 IT'S MARCH, AND MOST FUEL DEALERS AGREE THAT THIS HAS BEEN one of the more challenging heating seasons in recent memory, with many dealers looking at taking a serious financial hit. But there's a bright spot. An easy way to add an extra $30+ in pure profit per customer to the bottom line--with a premium tank treatment program! Your Customer's Tank: The Ugly Piece of Iron That's A Hidden Profit Center We know tank failure is one of the reasons customers convert from oil to gas. But by offering a premium tank treatment, you not only give your cus- tomers peace of mind, but it can allow you to profit in three ways: First, when properly presented, customers will gladly pay for this service every year. Secondly, by choosing the right treatment product, you can also lighten the load next season for your service department. And finally, keep- ing your customer happy helps you keep your customer for the long term. DOES A TANK TREATMENT PROGRAM REALLY MAKE MONEY? One dealer introduced such an annual tank treatment program over 20 years ago, and since then, it continues to bring in well over $100,000 net to their bottom line every year as a result. SETTING UP YOUR OWN HIGH PROFIT TANK TREATMENT PROGRAM. STEP 1: Tell your customers you're now offering a premium tank treatment program. It can be a flyer, an "on hold" message, a line item on a service contract, or making sure everyone in your company mentions it to your customers. There's no need to promise specific results or guarantees, just that you are offering this service. STEP 2: Put the plan into action. You can start the program at any time, but the best time may be during the off-season. Simply have employees that don't have a lot to do, visit the customer's site and pour a bottle of treatment into the tank. You could also have your delivery drivers dispense the treatment during a summer fill. For customers who have annual service contracts you could have the technician deliver the treatment while he's servicing the customer's system. That's it. No guarantees, no insurance, no employee training, and no claims. STEP 3: While you're At It, Why Not Use a Treatment That Really Works? With the flood of additives on the market (all making a lot of claims) you need to select the best, full spectrum treatment that: g Stops sludge related service calls g Slows or stops corrosion g Cleans the system from "tank to nozzle" JUST HOW MUCH CAN YOU MAKE? IT'S UP TO YOU! Price your program to cover the cost of the treatment product, plus the cost of having it applied by your employees, plus add enough profit on top to make you smile when you look at your year end balance sheet! A Win-Win for You & Your Customer! If you want to add more to your bot- tom line & retain customers, why not consider adding a premium tank treat- ment program? It's easy to do, helps increase profits and keeps your cus- tomers happy. If you have questions or need more information on to start your own tank treatment program, contact us. We'll be glad to help design a pre- mium tank treatment program that is right for you. To see a full analysis & rank of all of the major additives, and to help you select the right product for your tank treatment program, just visit http://FuelRight.com — BY BOB GATCHEL [ SPONSORED FEATURE ] sales@fuelright.com (800) 642-1910 FuelRight.com TOUGH HEATING SEASON? Boost Profits & Customer Retention With A Tank Treatment Program! ✓ $30+ Extra Profit Per Customer Per Year! ✓ Keep Systems Clean From "Tank To Nozzle" Reducing Service Calls! ✓ Retain Customers By Giving Them Peace Of Mind About Their Tank! Contact Us Now To Find Out How To Boost Your Bottom Line TODAY! Bob Gatchel is the National Sales Director for Fairville Products, Inc. the creator of the Fuel Right® line of fuel & system treatment products. Fuel Right® products have been successfully used for more than 20 years in the fuel oil industry & were voted "Best In The US" against corrosion by the PMAA members.. For more infor- mation contact Bob at FuelRight.com or 302-425-4400 To see a full analysis & rank of all of the major additives, and to help you select the right product for your tank treatment program, just visit http://FuelRight.com How to Profit in a Bad Heating Season with a Tank Treatment Program