Boating Industry

March 2016

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CONTENTS Boating Industry 4 | Boating Industry | March 2016 FOLLOW US ON: 8| GOOD RESULTS TO CLOSE OUT 2015 The public boating companies report strong quarters to end the year 10| SAME-STORE SALES REPORT January same-store sales up 3.1 percent 10| SEARCH SCORECARD Boat listings created in 2015, by model year 10| INDUSTRY NEWS Updates from Sea Ray, IBEX, RBFF and more 11| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators 12| HOT SPOTS Aluminum pontoons report solid growth Research 16| MARKETING Digital marketing leading the way Product Guide 37| INSURANCE A guide to companies offering marine insurance Products & Services 40| NEW PRODUCTS FROM AMERITEX, GRADY-WHITE, RAYMARINE AND MORE Top 100 Spotlight 42| SOCIAL PROOF THROUGH TRADITIONAL MEDIA DEPARTMENTS Launch THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA .com ONLINE THIS MONTH ONLINE TOP 100 APPLICATION If you think you've got what it takes to be on the 2016 Top 100, apply using our online application. The easy online process allows you to work on the application, save it and return to it as much as needed. The 2016 application is now available! Go to for more information or to apply. BEST IDEAS WHITE PAPER We've gathered some of the best ideas from dealers across the country, from marketing to service to management. Download the 2016 Best Ideas White Paper for free at DI VILIO: TIPS ON HOW TO MARKET TO MILLENNIALS In a recent blog post, Justin Di Vilio, director of business devel- opment and program manager for ARI's marine and RV divi- sions, wrote about marketing to the coming millennial wave: "You've heard the term 'millennials,' but do you really know this generation and are you ready when they walk in your store? "By 2020, millennials will account for roughly $1.4 trillion in spending power, and by 2030, millennials will outnumber baby boomers by 22 million. "These new consumers are the most educated generation in history and have grown up with technology that the generations before them are still adjusting to. They are digital natives, and they expect the businesses they in- teract with to be as well. "It is vital that you stay ahead of the digital curve if you don't want to lose the next generation's attention." Read more at INTELLIGENCE YOU CAN PROFIT FROM 2 0 1 5 W H I T E P A P E R | w w w . B o a t i n g I n d u s t r y . c o m BEST IDEAS 31 profit building ideas from the dealer attendees of MDCE @BoatingIndustry

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