CONTENTS
Boating Industry
www.BoatingIndustry.com
4 | Boating Industry | March 2016
FOLLOW US ON:
8| GOOD RESULTS TO CLOSE OUT 2015
The public boating companies report strong
quarters to end the year
10| SAME-STORE SALES REPORT
January same-store sales up 3.1 percent
10| SEARCH SCORECARD
Boat listings created in 2015,
by model year
10| INDUSTRY NEWS
Updates from Sea Ray, IBEX, RBFF and more
11| KEY PERFORMANCE INDICATORS
Benchmark your performance against
fi ve key indicators
12| HOT SPOTS
Aluminum pontoons report solid growth
Research
16| MARKETING
Digital marketing leading the way
Product Guide
37| INSURANCE
A guide to companies offering marine insurance
Products & Services
40| NEW PRODUCTS FROM AMERITEX,
GRADY-WHITE, RAYMARINE AND MORE
Top 100 Spotlight
42| SOCIAL PROOF THROUGH
TRADITIONAL MEDIA
DEPARTMENTS
Launch
THIS ICON IDENTIFIES ARTICLES BASED ON
EXCLUSIVE MARKET DATA
.com
ONLINE THIS MONTH
ONLINE TOP 100 APPLICATION
If you think you've got what it takes to be on the 2016 Top
100, apply using our online application.
The easy online process allows you to work on the
application, save it and return to it as much as needed.
The 2016 application is now available!
Go to BoatingIndustry.com/top-100/application for
more information or to apply.
BEST IDEAS WHITE PAPER
We've gathered some of the best ideas from dealers across
the country, from marketing to service to management.
Download the 2016 Best Ideas White Paper for free at
BoatingIndustry.com/e-white-papers
DI VILIO: TIPS ON HOW TO
MARKET TO MILLENNIALS
In a recent blog post, Justin Di Vilio, director of business devel-
opment and program manager for ARI's marine and RV divi-
sions, wrote about marketing to the coming millennial wave:
"You've heard the term 'millennials,' but do you really
know this generation and are you ready when they walk
in your store?
"By 2020, millennials will account for roughly $1.4 trillion in spending power,
and by 2030, millennials will outnumber baby boomers by 22 million.
"These new consumers are the most educated generation in history and
have grown up with technology that the generations before them are still
adjusting to. They are digital natives, and they expect the businesses they in-
teract with to be as well.
"It is vital that you stay ahead of the digital curve if you don't want to lose the
next generation's attention."
Read more at BoatingIndustry.com/blogs
INTELLIGENCE YOU CAN PROFIT FROM
2 0 1 5 W H I T E P A P E R | w w w . B o a t i n g I n d u s t r y . c o m
BEST IDEAS
31 profit building ideas from the dealer attendees of MDCE
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