Issue link: https://read.dmtmag.com/i/647244
MARCH 2016 15 THE JOURNAL Wells Fargo Securities is the trade name for the capital markets and investment banking services of Wells Fargo & Company and its subsidiaries, including but not limited to Wells Fargo Securities, LLC, a member of NYSE, FINRA, NFA and SIPC, Wells Fargo Prime Services, LLC, a member of FINRA, NFA and SIPC, and Wells Fargo Bank, N.A. Wells Fargo Securities, LLC and Wells Fargo Prime Services, LLC are distinct entities from aliated banks and thrifts. © Wells Fargo Bank, N.A. All rights reserved. WCS- wellsfargo.com/mhc Our experience and dedication to this unique industry have made us the financing leader nationwide for manufactured home communities for more than years. We'll work with you to help find the best solution for your financing needs. Contact us today. Balance sheet lending | Fannie Mae DUS® Lender Freddie Mac Program Plus® Seller/Servicer | CMBS lending Correspondent lending NOT FDIC-INSURED • NO BANK GUARANTEE • MAY LOSE VALUE Lew Grace • -- • lew.grace@wellsfargo.com | Tony Petosa • -- • tpetosa@wellsfargo.com There for you, now as in the past Manufactured home communities No. 9 on Get It Quick Page Despite snow in Louisville and a major snow storm along the U.S. East Coast, the 2016 Louisville Manufactured Housing Show did draw a large turnout of manufactured home personnel to tour the sold-out exhibits and educa- tional seminars. The Show's registra- tion was down only 32 attendees, compared to the record 2015 atten- dance. 1571 retailers, builders/devel- opers, community owners/ operators, and installers attended the 2016 Show in Louisville. A total of 1001 exhibitor registrants brought the total 2016 Louisville registration to 2572 atten- dees. The 2016 Show was expanded to feature more exhibit space, but still sold out weeks in advance. The Show was sponsored by the Midwest Manufac- tured Housing Federation (comprised of the state manufactured housing as- sociations of Kentucky, Michigan, Illi- nois, Indiana, and Ohio associations) and was held at the Kentucky Exposition Center January 20 through January 22. The U.S. Department of Housing and Urban Development (HUD) Manufactured Housing Consensus Committee also held its 2016 Winter Meeting in conjunction with the Show and Pamela Beck Danner, administrator of HUD's manufac- tured housing program, offered special comments and perspectives to the attendees during the Show. The Show also featured two mornings of edu- cational seminars that covered many aspects and developments of the manufactured housing indus- try. The sessions were well-attended and began with Dawn Highhouse of MH Village providing a particularly timely demonstration of marketing op- portunities targeting new, increasingly popular mobile communications devices. The second sem- inar of the first day was a standing-room-only panel discussion by five community owners/oper- ators from the Midwest who examined the many challenges confronting today's manufactured home communities and how they are responding with new initiatives and solutions. Rick Robinson of the Manufactured Housing Industry's (MHI) national legislative staff, concluded the first morning's educational program with an insightful look at the regulatory, financial and marketing environment for manufactured housing in the up- coming election year. The second morning of educational seminars began with a highly informative discussion of how to reach Hispanic audiences with the positive marketing messages of manufactured homes and housing communities by Spencer Roane of Penta- gon Properties and his company's Hispanic mar- keting team. Next was a timely presentation on profiting from new manufactured housing appraisal rules by Darren Krolewski of Datacomp who explained Snow and Bad Weather Didn't Slow the 2016 Louisville Manufactured Housing Show The 2016 Louisville Manufactured Housing Show drew 2,572 attendees to a snowy Louisville, Ky. to see the latest home designs and to hear educational sem- inars on the manufactured housing industry. \ 21