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President & Publisher . . . . . . . . . . . . . . . . . . . . . . .Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner Circulation Manager . . . . . . . . . . . . . . . . . . . . . . . .Shirley Visser Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . .James Visser, Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . . . . . .Mark Weiss MH Association for Regulatory Reform Development Finance, Marketing & Retailing . . . . . . . .Ed Hicks Communications Consultant . . . . . . . . . . . . . . . . .Bruce Savage Sales Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . .John Graham Modular Consultant . . . . . . . . . . . . . . . . . . . . . . . . . .Scott Stroud Community Consultant . . . . . . . . . . . . . . . . . . . . . . . .Frank Rolfe Community Law . . . . . . . . . . . . . . . . . . . . . . .Hart King Law Firm Volume 36 Issue 3. THE JOURNAL is sent monthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Inc. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is dis- tributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816. E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 THE MARCH 2016 VOL. 36 NO. 3 March 2016 The Magazine For Manufactured & Modular Housing Professionals THE OURNAL J 2016 National Congress & Expo Caesars Palace, May 3-5 2016 National Congress & Expo Caesars Palace, May 3-5 J OURNAL c o n t e n t s 2016 national congress & expo Find out all the detail of the upcoming event in Las Vegas at Caesars Palace. 10 community consultant Frank Rolfe discusses how to convert the media into industry fans from industry foes. 14 mharr viewpoint Mark Weiss discusses concerns about installation regulations. 18 communications consultant Bruce Savage discusses how bigger is not always better. 20 marketing consulant Scott Stroud discusses marketing blunders to avoid in 2016. 22 sales marketing John Graham discusses where you should put your energy to be successful. 24 development marketing Ed Hicks answers questions about hostility toward manufactured housing. 26 community law Jonathan Bond discusses navigating a residential tenant's bankruptcy proceeding. 28 classified section Find items for sale, job opportunities, plus much more. 30 The ONLY Monthly Industry Magazine! ABOUT THE COVER This month's cover photo is courtesy of Caesars Palace, Las Vegas, Nevada. Visit their website at www.caesars.com Don't Miss Out... Reserve your ad space now. Call 706-655-2333 The Magazine For Manufactured & Modular Housing Professionals