PAGE 12
May 2012
Features Departments
When patrons tax patience 12 Not everyone who comes into your
coff eehouse will be easy to deal with. Here's how to handle the ones who aren't
Getting to the source Shortcuts replace
Connoisseurs looking for a coff ee experience are increasingly turning to single-source coff ee
shortening Fresh or frozen ready-make baked goods can
look and taste great with minimal in-store labor—and can even be customized
Counting on counters Show and tell
Cases and other display equipment can help sell the products they store
Signs can tell customers more than just what's available and how much it costs
Coffee companions Spiking sales
Utensils, stirrers and other accoutrements appeal on ecological grounds—or just from sheer novelty.
Regional Update features independent coff eehouses that sell wine and beer along with the java
26 30 32 34 22 PAGE 34 PAGE May 2012 • www.specialty-coffee.com | 3 PAGE 18 18 22
Editor's Insight Brew News Jack's Blend
Buyer's Boutique Advertiser Index Secrets
4 6
Infusion Coff eehouse, Berwyn, Ill.
10 37 41 42
Volume 19 Number 5
